Rush Hour with Logical Position

With Amazon now accounting for over 50% of all ecommerce sales, dialing in your Amazon Advertising strategies has never been more important especially heading into the holiday season. This week we sat down with Logical Position’s Director Of  Amazon Advertising about how you can help your business realize it’s true potential on the largest Ecommerce platform In history.

To learn more about what Zach and his team are testing on Amazon Ads, head over to Logical Position

Today our Vice President of Search Brian Aldrich discusses the deprecation of Third Party Cookies and what that will mean for the future of digital marketing. 

www.logicalposition.com

Today Nick Zatta, Sr. Account Manager at Logical Position interviews Emma Huschka, Director of Paid Social Client Services, about Apple's new iOS 14.5 Privacy Update. This update was made available to iPhone users on Monday, April 26. LP's Paid Social team has been preparing for this update for month's and today Emma lays out everything we know about this update and the effects it will have on advertisers.

• Caitlin Baba | SMB Paid Search Specialist Team Lead

• Katherine Byers | Senior SMB Account Manager

• Dani Figueroa | Senior Graphic Designer

• Emmylou Grimm | Manager Of SEO Content

• Kristen Harvey | Vice President of Client Services

• Emma Huschka | Director of Paid Social Client Services

• Shelley West | Director of Creative Services

Did you know that there are 30.7 million small businesses in the U.S. which account for 99.9 percent of all U.S. businesses (SBA, 2019)? In turn, small businesses account for 64% of new jobs created in the United States yearly. Unfortunately due to the global pandemic, over 70% of US Small Businesses shut down in March of 2020 and currently 31% of Small businesses are not operational.  

Today, Julian Gray interviews Jeff Haugen, an SEO Analyst from our Chicago office, about a recent article he wrote about why you should support local small businesses. Then, Karly Scott interviews Ryan Garrow of Joyful Dirt, a best-selling organic plant food on Amazon. Ryan talks all about the pivots and changes his business made in 2020 and what strategies small businesses should take in 2021. Lastly, Julian Gray gives us an online starter kit for small businesses. 

www.logicalposition.com

Episode Idea Provided By Karly Scott & Jeff Haugen

Episode Written By Karly Scott, Jeff Haugen, Julian Gray, Antwone Stewart

Edited By Josh Bailey

Hosted By Karly Scott & Julian Gray

Special Thanks To Our Guests Ryan Garrow & Jeff Haugen

This past year has been interesting not only for Brick-And-Mortar Operations but E-Commerce functions as well. Quarantine and social distancing guidelines have largely moved the business world entirely online, and pivots have been necessary to navigate unprecedented circumstances. Likely, your business started and ended the year with very different sets of goals, challenges, and experiences. In today’s episode we sit with our very own Matt Bowen to discuss what data, trends, and more we saw on our end in 2020!

To find out how we can help you bring your business to the next level:

www.logicalposition.com

Today, you’ll hear a conversation between Mason Davis and Noah Lam of CWI Medical. Noah discusses getting medical supplies out to customers and some common items that have been hard to acquire during this time.

For help with your digital marketing: www.logicalposition.com