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Russ Hawkins, CEO of Agilence, joins Zack Oates to break down how restaurant operators can use data to improve guest experience, boost loyalty, and align teams. With a background spanning telecom, retail, and hospitality, Russ shares practical strategies for avoiding waste, tracking behavior, and turning missed expectations into long-term relationships.

Zack and Russ discuss:

• Why personalization is the new loyalty
• How to align the boardroom with the back-of-house
• Using data to improve staff training and performance
• What operators can learn from both QSR and fine dining
• Why small moments—like remembering a name—still matter

Thanks, Russ!

Links:
https://www.linkedin.com/in/russhawkins/
https://www.linkedin.com/company/agilence-inc/
https://www.instagram.com/agilence_inc/
https://www.agilenceinc.com/