Prescribing wearables for patients? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann consider the idea of physicians recommending wearables for diabetes, multiple sclerosis, cardiology, and mental health patients. The team also analyze the role this data plays in health record administration and personal awareness of behavior change. Listen for our unique perspective from both a technologist and content creator’s perspectives. Download episode 19 Insteon: Let your voice be your remote IMS Institute: Patient Adoption of mHealth Klick.com: IMS Review of the Wearables Marketplace Apple HealthKit Microsoft Healthvault MOVI... The post Ep19: Prescription Wearables appeared first on Rx Digital Marketing.

Ongoing self-education options for healthcare marketing professionals. How to keep up via conferences, podcasts, videos, ebooks, and webinars, as discussed by Matt Balogh, Chris Cullmann, and Buddy Scalera. Download episode 18 Advertising Week Google Classroom Amelia Programmatic Ad Buying For Podcasts Digital Pharma East Ogilvy CommonHealth Worldwide Marketing Summit 2015   The post Ep18: Conferences and Self-Educational Mediums appeared first on Rx Digital Marketing.

This week digital healthcare strategists Matt Balogh and Chris Cullmann work through analytics, performance metrics, and strategies for healthcare brands using social media. WeChat, Instagram, and Influencers are just a few of the topics we go over as we begin to diagnose some of the industry’s phobias around 2-way communication Download episode 17 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry Blackbaud WeChat How and why Western brands are experimenting with WeChat Neuromancer Wikipedia entry The post Ep17: Social Media and Healthcare Marketing appeared first on Rx Digital Marketing.

Does creative or context mean more to pharmaceutical marketing customers? Is there an optimal customer journey for the healthcare industry? Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss both topics in this week’s podcast. Download Episode 16 Pharma perspectives: communications creativity How CMOs Are Spending Across The Customer-Buying Cycle Facebook M Android Wear is now compatible with the iPhone Tags: podcast healthcare pharma marketing pharma creative CMO customer journeymarketing digital marketing facebook m android wear ios The post Ep16: Creative in Healthcare Marketing and CMO Spending Across the Customer-Buying Cycle appeared first on Rx Digital Marketing.

Do you know what privacy you may be giving up while accessing sponsored WiFi hotspots? This week, digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss internet access portals and a recent interview with Jay Blahnik, Director of Fitness for Apple Watch. Download Episode 15 AT&T Hotspots: Now with Advertising Injection Director of fitness for Apple Watch understands limitations of wearables Schools move toward ‘Bring Your Own Device’ policies to boost student tech use XylemDx Concept for Inkjet Printing Diagnostic Tests The post Ep15: Sponsored Wireless Hotspots and Wearables appeared first on Rx Digital Marketing.

Digital healthcare strategists Matt Balogh, Buddy Scalera, and Chris Cullmann discuss what Google Alphabet means to healthcare, and what the trend in ad blocking means for healthcare marketers. Download Episode 14. Alphabet Google is now alphabet and it culd spell big things for healthcare Ad blocking report: the cost of ad blocking Press Pause: Google Chrome and Flash Ads iOS 9 to Support Ad Blocking on Safari Inside Amazon: Wrestling Big Ideas in a Bruising Workplace Meet the Recon Biosensor That Reports on the State of Your Cancer in Real-Time... The post Ep14: Alphabet and Ad Blocking appeared first on Rx Digital Marketing.