Ryan Ferguson is a Professional Commercial Filmmaker and owner of Cavalier Films. Ryans’s biggest struggle when answering the question “What Do You Do” is filling his answer with industry jargon that does not make sense to the average person. Using industry jargon means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. In about 10 minutes, Ryan and I will solve this problem and give him more opportunities for business by creating a clear and memorable One-Liner.