One-Liner Workshop

Marcy Morrison is a Corporate Wellness Consultant who helps companies reduce healthcare costs by improving employee wellbeing and fitness. Her business focuses on assisting other health professionals in getting their programs into corporations to amplify their brand and increase profits. Marcy had a decent one-liner, but it contained too much corporate jargon. In this episode, we refine her one-liner into something great. Check out this episode to discover how we helped Marcy elevate her communication to attract her ideal customers.

To learn more about Healthy Fit Family, visit https://healthyfitfamily.com.

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Steve Wanless is the founder of a creative digital agency called Wunder Beast. They exist to push the limits of what's possible to extend a brand's reach and storytelling ability with innovative technology. Specializing in AR, VR, and Website development. They create innovative work for major brands like Nike.  Steve struggles to talk about his business because people may not know exactly what innovative tech is, and it’s hard to find the balance between over-explaining and being too simple. Today, I’ll help Steve find his voice in explaining his business in a way that is memorable and repeatable by crafting a clear One-liner.  

To learn more about Wunder Beast, visit https://wunderbeast.com/.

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Like many professionals, Jim Paras juggles multiple roles as a professional.

He's not only an EOS coach guiding businesses to achieve their visions but also the pioneering force behind a startup that provides architects with precise cost evaluations for their projects and independent estimators with a new career path.

When faced with the common question, "What do you do?" Jim finds it challenging to capture the depth of his expertise in a short response.

Often, he resorts to the catch-all term "well... I'm a consultant," a label that scarcely does justice to his essential contribution to the world.

It's high time we crafted a response for Jim that's not only concise and memorable but also sparks intrigue about the multifaceted nature of his work.

Take a listen to how we crafted a perfect pitch for Jim.

To learn more about EOS, visit https://www.eosworldwide.com/what-is-eos

To learn more about MACC Estimating, visit https://maccestimating.com/

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Ryan Cote is the director of digital services for the digital division of Ballantine, a company specializing in direct mail and digital marketing that helps brands and companies connect with their customers. 

He and his family have been at it for almost 60 years, since 1966. Now, for the digital side of Ballantine, they're making a shift to a very specific niche - digital marketing services for B2B manufacturing companies.

When repositioning a brand, it's critical to get the entire team on board with your new messaging. When your whole team understands the answer to the question “What do you do?”, (especially when you're niching down) everyone turns into your salesforce.

Let's help Ryan's team transition to this new vertical of B2B manufacturing with a clear and memorable one-liner that will empower them to share their new brand-message. Let's get started.

To learn more about The Ballantine Corporation, visit https://www.ballantine.com/

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Keith Dimeler is a CPA and the owner of Dimeler & Associates - an organization that caters to individuals and businesses aiming to simplify the management of their taxes. 

Collaborating with independent accounting professionals, he provides a flexible and responsive team approach that maximizes accuracy and customer service. 

Unfortunately, Keith often struggles to answer the question “What do you do?” because of the complexity of his offerings. 

Today, we’ll help him create a clear and memorable one-liner that will help anyone understand his offerings, allowing Keith to engage in more conversions about his brand and land more business.

To learn more about Dimeler & Associates, visit https://dimelercpa.com.

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

Brian Morris is the host of Man360, a Christian television show that encourages men to be the people that God created them to be. The show uplifts and educates viewers by providing fun, informative, and faith-filled content. Brian has a unique style that is very non-traditional, so when talking about his show, Brian often struggles to explain it in a way that appeals to the traditional Christian crowd. Traditional, non-traditional, 23 or 63 Brian has a message for all men. 

Today, we’ll help Brian create a one-liner that quickly explains the value of his show to his target audience, enticing them to tune in and grow in their relationship with Christ in a unique way.

To learn more about Man360, visit https://www.man360.tv/

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking #Man360 #Faith #Christian #inspiring #goals

Joff Williams is the Managing Director for Mercy Ships, a non-profit organization that operates hospital ships to provide free medical care to some of the world's poorest populations. Joff’s responsibilities touch every department, from operations and supply chains to HR and finance. This can make it difficult to clearly explain such a complex role to the partners and volunteers he works with. Today, we’ll help Joff create a one-liner that will communicate to all stakeholders how he leads the mission of providing hope and healing to others. 

One Liner Workshop EP 17

To learn more about Mercy Ships, visit mercyships.org

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

#MercyShips #GlobalHealthcare #HopeAndHealing #NonProfitLeadership

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking

Marisa Ala is an Estate Planning Attorney and owner of The Ala Firm. After experiencing the stress and family drama of settling her own grandparents' estate, Marisa decided to leave her long-time career as a litigator to start an estate planning firm. Now, she helps others create plans for a smooth transfer of wealth to their beneficiaries after their death. Although The Ala Firm has a great tagline - Planning to leave a legacy, Marisa still needs a way to clearly explain the problem she solves and the success she helps others achieve. Today, we’ll help Marisa create a one-liner that makes it easy for clients to understand her core offerings, opening the door for deeper conversations about her business.

One Liner Workshop EP 16

To learn more about The Ala Firm, visit thealafirm.com

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at www.welldressedwalrus.com/olws-application/

#estateplanning #legalservices #thealafirm

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing #Networking

Kendra Wiiest is the owner of Profectus Business Coaching. Her coaching services help business owners grow a thriving business. Kendra came to the show with a decent answer to the question “What do you do?” but she knows in its current form, it lacks some real punch, and she also wants to have more confidence in delivering it.     

Today, I'll help Kendra build upon her existing one-liner and give it the real impact she desires.  I’ll do this by focusing on the tangible problem and the real human element of the success her clients find when working with her.  With confidence in her new one-liner, she’ll also have more confidence to deliver the message. 

One Liner Workshop EP 15. Listen wherever you get your podcasts.

To learn more about Profectus Business Coaching, visit https://profectusbusiness.com/

If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/

#businesscoaching #businessconsulting #profectus

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Jesse Grothaus is the founder of Cloud Pathfinder Consulting. His firm specializes in helping businesses streamline their sales operations by leveraging Salesforce software. When speaking with potential clients, Jesse often faces the challenge of explaining his work in a straightforward manner without getting caught in the dreaded "curse of knowledge." Today, we'll help Jesse craft an easily digestible one-liner, designed to pique the interest of potential clients, and open the door for deeper conversations. 

#StreamlineSalesOps #SalesforceSimplification #BusinessClarity 

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing