One-Liner Workshop

Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. ABC Inland Pacific provides those looking for a new career with education and apprenticeships in commercial construction. When explaining her chapter’s programs, Tatianna often faces the untrue but widespread belief among job seekers that college is always the best path. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers.

One Liner Workshop EP #13

#BeyondTheCollegePath #ExploreTrades #BuildYourFuture #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Danny Porter is the founder of Porter & Co LLC, a small business consulting agency. As a certified business coach, he specializes in simplifying management and making it easier for small businesses to run smoothly. He does this by bringing clarity to every major department. This is a new role for Danny, and he has yet to figure out how to explain what he does in simple terms. Today, we’re going to help Danny create a one-liner that will spark curiosity and open the door for deeper conversations with potential clients.

#SmallBusinessConsulting #SimplifyManagement #BusinessClarity 

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Kelli Thompson is the founder of Tokens Square, a consultancy specializing in NFTs.  An NFT, short for Non-Fungible Token, is a type of digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Or in silmpler terms helping businesses and individuals secure verified ownership of their digital content. In this emerging industry, Kelli struggles to explain her work in simple terms that everyone can grasp. Many people are still unfamiliar with the concept of NFTs or digital ownership and its potential to address both personal and business needs. Today, our aim is to help Kelli craft a one-liner that will help the average person understand this new industry and the practical value her services provide.

One Liner Workshop EP 11

#DigitalOwnership #DigitalCollectibles #VerifiedOwnership #UnderstandingNFTs

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Thomas King is the co-owner of Pro Roaster Services, a family-owned business specializing in certified maintenance and repair for coffee roasting machines across the United States. When engaging potential customers, Tom often highlights his company's qualifications and the wide range of services they offer but, he needs a more compelling way to emphasize the value of certified machine maintenance. You see, many coffee roasters neglect proper maintenance, but this can result in costly downtime or, even worse, accidents such as devastating fires. Our goal today is to help Tom create a clear and impactful one-liner that will resonate with coffee roasters and motivate them to prioritize certified maintenance.

#CoffeeRoasterMaintenance #ProRoasterServices #CoffeeRoastingMachines 

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing 

CJ Curtis is a local business owner. Her cafe, The Garden, partners with HRC Ministries to combat sex trafficking in Spokane, Washington, and the surrounding areas.  As a survivor advocate, she is passionate about spreading the word about HRC.  When attempting to describe HRC’s ministry, she often has difficulty unpacking how large the problem of sex trafficking is, even in our local area. Often people think this is a problem in larger cities or in foreign countries.  When people locally think it's a problem elsewhere, they might not be motivated to get involved.  Our objective today is to help CJ create a One-liner that is clear, memorable, and impactful so people will remember HRC and be compelled to join the fight. 

#EndSexTrafficking #CombatTrafficking #LocalHeroes #nonprofit

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing

Reba is the Co-Founder & CEO of Custom Pins and Buckles.  Her company operates within a highly specialized industry. Like many business owners in niche fields, she faces the challenge of effectively describing her unique product. When attempting to explain her company's services, Reba often resorts to a mission statement laden with industry-specific terminology.

She recognizes that this approach lacks clarity and often leaves individuals perplexed rather than captivated. Our objective today is to resolve this issue for Reba by formulating a clear and memorable One-Liner.

Cammy Presho is the Executive Director of Greater Good Northwest. But I think a better title for Cammy is a Non-Profit Connector. In this episode, you’ll hear how she’s a powerhouse in the local community, helping non-profits reach their goals through connection and collaboration.  
Cammy knows that the best connections are often made by other people who spread the word about Greater Good’s cause.  This means that having a clear and repeatable message is critical.  Today we will do this by crafting a clear, memorable, and repeatable One-Liner.

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing 
#NonProfit #CommunityCollaboration #GreaterGoodNorthwest #ClearMessage 

Ann Long is the creator and owner of Burbity Workspaces.   

Her passion is seeing businesses of all sizes flourish.  She accomplished this by running several Co-Working locations in the Spokane, WA area.  

However when it comes to her marketing message Ann knows that many of her ideal clientele are not yet familiar with the concept of Co-Working or Shared workspaces.  So her biggest struggle when answering the question “What Do You Do” is not jumping to conclusions and filling her message with terms that her clientele will not understand.  Today Ann and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner. 

#BusinessSuccess #Coworking #SharedWorkspaces #SpokaneBusiness #SpokaneSmallBusiness #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple  #Marketing

Laura Dentone is a Health Advocate and owner of Every Cell Every Body.   

Her passion is helping people find relief from their short term and long term health struggles. 

Laura’s biggest struggle when answering the question “What Do You Do” is trying to avoid filling her answer with science jargon that does not make sense to the average person. Using jargon and inside-speak means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. 

Today Laura and I will solve this problem and give her more opportunities for business by creating a clear and memorable One-Liner.

Jarrod Carter is a Forensic Scientist and owner of Origin Forensics. 

Jarrod’s biggest struggle when answering the question “What Do You Do” is trying to clarify the assumptions people make about his industry while avoiding the desire to over-explain using jargon and inside language.  

The desire to over-explain is something we all struggle with; however, if you begin your answer with a problem that anyone can understand, it opens a story loop in the mind of your audience they will be compelled to let you lead them to clarity. 

Today, Jarrod and I will do this and give him more opportunities for business by creating a clear and memorable One-Liner. 

#OriginForensics #ForensicExpertise #ForensicSolutions #ForensicScience

#OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing