Tatianna Felix is the head of marketing for the Inland Pacific chapter of Associated Builders and Contractors Inc. ABC Inland Pacific provides those looking for a new career with education and apprenticeships in commercial construction. When explaining her chapter’s programs, Tatianna often faces the untrue but widespread belief among job seekers that college is always the best path. Today, we’ll help Tatianna craft an engaging one-liner that will challenge this belief and encourage people to consider the benefits of commonly overlooked careers.

One Liner Workshop EP #13

#BeyondTheCollegePath #ExploreTrades #BuildYourFuture #OneLiner #ElevatorPitch #StoryBrand #BusinessMadeSimple #Marketing