One-Liner Workshop

Ryan Ferguson is a Professional Commercial Filmmaker and owner of Cavalier Films. Ryans’s biggest struggle when answering the question “What Do You Do” is filling his answer with industry jargon that does not make sense to the average person. Using industry jargon means that your message is not clear, and when your message is not clear, it is not memorable or repeatable. In about 10 minutes, Ryan and I will solve this problem and give him more opportunities for business by creating a clear and memorable One-Liner.

Kibbee Walton, is a Profssional Photographer and owner of Artisan Portrait. Kibbee’s biggest struggle when answering the question “What Do You Do” is effectively getting across the importance of investing in professional photos for your family.  He has a passion for people, and making a real connection is critical to his success. In about 15 minutes, Kibbee and I will create an impactful One-Liner to make the vital connection he’s looking for.

Tara Wear,  is a Corporate Leadership Development and Communication Specialist and owner of Powerful Connections Now. Tara’s biggest struggle when answering the question “What Do You Do” is always explaining what she does differently each time she is asked.  This results in a message that is not clear.  And because it is different every time it is not memorable and repeatable.  In about 10 minutes, Tara and I are going to solve this problem and give her more confidence by creating a clear and memorable One-Liner.