Eline is self-made music industry entrepreneur with a degree in Eastern Languages and Cultures. Since 2015 she has been captain of The Unicorn Mothership, her one-woman business devoted to artist well-being by offering personal and transpersonal coaching for DJs and producers. Her Ship also houses a few other music industry projects in radio, artist well-being and coaching. In this show, we have fun sharpening how to explain the problem that Eline solves, and dive deep into defining her target market.