Have you heard of Instagram TV (also known as IGTV)? If you have, could you explain it to your grandma or grandpa? It might be harder than you think. When new technologies and features are launched, sometimes it is not so easy to share how they work with others. The magic of the #313Method is that it can be used as a way to discover how to explain complex technology, just as it can help you explain who you are, what you do, or what your big idea is. The format is the same. Unpack the problem, solution, and market. On today's show, I am joined by Hai Truong (@haiitruong), a Marketing Strategist at the University of California, Irvine. Together we spend the hour, going through the 3-1-3 process in regards to IGTV. It's a fun conversation that might inspire you to run the 3-1-3 on the things you have a hard time explaining!