Mark Evans solves problems through storytelling. This includes developing strategic messaging and storytelling, brand positioning, marketing plans, and guides tactical execution. The author of Marketing Spark, a book that provides entrepreneurs with strategic and tactical guidance to embrace the power of story-driven marketing, Mark joined us on the #313Method show to sit in the hot seat! Worked through the process and had a lot of fun, with a number of "ah ha" moments. Take a listen and join Mark as he navigates a new way to explain what he does in terms of the problem he solves.