Seema Dhawan is a veteran journalist with over 10 years of experience and the founder of Content Celebrity, a company that focuses on helping clients connect with their audience and get noticed by editors. She works with creative entrepreneurs, writers and authors and helps them launch and maintain businesses. By telling their stories better, she helps clients build credibility and increase revenue. Seema is a widely published author whose content has been in Mic.com, PostMedia News, USA Today and The Huffington Post, where she was also an editor. In this episode, we take a deep dive into how she explains what she does, and how storytelling is key to selling.