Didn’t have the cash to crash the Marketo marketing conference this year, but still want the inside scoop? This week, the theme is engagement as we here at “Get Notified” give you the mini-conference you never had in seven bite-sized chunks. The future of communication automation is here, and you don’t want to miss these tricks on how to nurture your lead information for maximum market impact.

Stepping up to the mike, we have two guests from the UCI Department of Continuing Education. Brett Shahian (@brettshahian) is a mountain-loving marketing Jedi and digital native, who is currently directing the advertising plan for professional certificate programs geared towards adult learners. When she’s not studying at Boston University for her Master’s of Science in Applied Business Analytics Management, Lalida Sriyordsa (@lalidasriyordsa) works as a Digital Marketing Analyst for UCI, primarily in Marketo, UCI DCE’s marketing automation platform.