The words that you choose to use are like the paint that you choose to paint with. Meet Peter Goral, Impressionist and brand builder. Originally from the UK and settling in Canada, the problem that Peter solves is that there is so much noise in today's digital landscape, those without strong brand identities will get left in the dust. Connected through Twitter, I found Peter to share my passion for simplicity. In this episode, we work through the #313Method to help uncover the core elements of what Peter does for his clients. Full of insights and ah-ha moments, we pack this show with thought experiments and examples that you can apply to your brand identity and how you choose the words that you use. Give this episode a listen, and give Peter a follow on Twitter (@artsandclouds) to keep the conversation going.