What happens when a Southern fraternity kid—who only got into Cutco to pay for dues and golf—sticks around for a decade, shifts from DM to CSP, and decides to bet everything on himself? You get Ryan Leirer—five-time #1 All-American, Honeybadger Award winner, national record-breaker, and the man behind the single biggest order in rep history: $230,679 CPO.

In this episode of the No Base Pay Podcast, Ryan unpacks his journey from paying fraternity dues in Alabama to rewriting the record books as a CSP. We cover his early management days under Brian Stevenson, running a $125K branch, and helping break a national new business record as a DM.

He opens up about stepping back from management to finish his degree, going all-in on CSP, and what it’s like selling in markets people dismiss—like Mississippi—only to prove that big business exists everywhere.

Ryan tells the full story of how a single sharpening service call turned into the largest order ever sold by a rep—1,800 Santokus for a Fortune 500-level company.

He breaks down how patience, persistence, and creative follow-up landed him the deal, what it took logistically to close and fulfill, and how he’s already planting seeds for next year. On top of that, we dive into his $138K SC2 push just a month later, his “whale hit list” strategy for closing massive accounts, and the family-first planning that allowed him to prep for fatherhood while running monster numbers.

He gets real about spending $50K on IVF, Whitney’s health struggles, and how that fueled his grind. We also get into his why, his mindset on money (treating the $230K order as bonus), and the brutal truth about preparation, territory, and excuses.

This is the playbook for CSPs who want to dominate gifting, reps who think their “territory” is a disadvantage, and anyone who wants to see what it takes to stack six figures in sales on top of six-figure orders.

🎧 Produced by: Alex Funk (@unlockwithalex on IG)
💥 Sponsored by: Dream Life Academy Mastermind
🔗 DM “PODCAST” to @unlockwithalex on IG for a free 10-min roadmap call to financial/time freedom.

⏱ Chapters
00:00 – Who Is Ryan Leirer? From Fraternity Dues to CSP Legend
03:00 – Starting in 2013: Karate Discipline Meets Cutco Sales
06:00 – Branch Rookie Year: $125K and Drinking the Kool-Aid
09:00 – DM Years: Breaking National New Biz Records with Stevenson
13:00 – Transition: Stepping Back, Finishing School, and Going CSP
17:00 – Selling in the South: Why Territory Excuses Don’t Matter
21:00 – The Honeybadger Award: Finding Loopholes, Never Taking No
25:00 – The $230K Order: How a Sharpening Service Call Turned Historic
33:00 – Pallets, Production, and Logistics: Behind the Biggest Order Ever
39:00 – SC2 Push: From 93K Last Year to 138K This Summer
44:00 – The “Whale Hit List” System for Closing Heavy Hitters
49:00 – Preparing Clients Months Out: Why July is Christmas
53:00 – IVF, Miscarriage, and Marriage: Why the Grind Mattered More
59:00 – Delegation at Home: Paying His Mother-in-Law to “Fill In”
1:05:00 – Craziest Day of Push: 30K in 24 Hours
1:11:00 – What’s Next: From Record Rep to Multi-Year Gift Contracts