People tend to think that the reason to go Agile can be distilled into three words: better, faster, cheaper. Ryan Ripley believes that this can actually be a recipe for failure, that "better, faster, cheaper" can actually sabotage your business success. Ryan provides a new take on the concept: smarter, sooner and safer.  Smarter - This centers around measurements and metrics, specifically creating a safe metrics program whose whole purpose is to measure insights.  Sooner - With Agile, we break down our work into smaller pieces that are easier to deliver. That means getting a product out the door sooner and establishing a revenue stream quicker. Safer - "Cheaper" optimizes on cost, which often results in lower-quality software. Instead we should strive for "safer": making smaller bets and make investments in the most valuable work at the time we need it and see what will happen from there. SolutionsIQ's Howard Sublett hosts at Agile2016 in Atlanta, GA. About Agile Amped The Agile Amped podcast series connects the community through compelling stories, passionate people, shared knowledge, and innovative ideas. Fueled by inspiring conversations with industry thoughtleaders, Agile Amped offers valuable content – anytime, anywhere. To receive real-time updates, subscribe at YouTube, iTunes or SolutionsIQ.com. Subscribe: http://bit.ly/SIQYouTube, http://bit.ly/SIQiTunes, http://www.solutionsiq.com/agile-amped/ Follow: http://bit.ly/SIQTwitter  Like: http://bit.ly/SIQFacebook