In this episode of "Invest In Yourself: The Digital Entrepreneur Podcast," host Phil Better sits down with Ryan Sullivan, a renowned podcast strategist and founder of Podcast Principles. Ryan shares his journey from indie podcasting to focusing on business-to-business (B2B) podcasting, offering invaluable insights into how companies can leverage podcasts as a powerful content strategy. Dive into the evolution of podcasting, the difference between indie and business podcasting, and discover why a strong podcast strategy is indispensable for generating leads and enhancing your brand.

Timestamps:

- [00:00] - Introduction to the episode and guest, Ryan Sullivan

- [02:30] - Ryan's transition from indie to B2B podcasting

- [05:45] - The evolution of podcasting and its comparison to early radio

- [10:20] - Independent vs. business podcasting: Challenges and opportunities

- [15:00] - How companies use podcasting as a content strategy

- [20:10] - Ryan's initial experiences and challenges in podcasting

- [25:55] - Production realities and outsourcing tips

- [30:00] - Crafting a podcast strategy tailored to your business goals

- [35:40] - Types of podcasts: Solo vs. interview formats

- [40:25] - Ryan's personal growth strategies and investing in yourself

- [45:00] - Audience engagement and the power of the pause

- [50:15] - Ryan's advice to his 10-year-old self

- [55:00] - Closing remarks and call to action

**Guest Bio:**

Ryan Sullivan is a podcast strategist and the founder of Podcast Principles. With a background in indie podcasting, Ryan shifted his focus to B2B podcasting, helping companies harness the power of podcasts to drive leads and boost brand awareness. He has coached numerous business owners to success, generated thousands of leads, and produced hundreds of episodes. Ryan is also the host of "The Ryan Sullivan Show," where he shares more insights on using podcasts for business growth.

**Key Takeaways:**

1. **B2B Podcasting Shift:** Understand why transitioning from indie podcasting to B2B can be more sustainable and viable for business growth.

2. **Podcast Evolution:** Learn about the stages of podcast growth and its similarities to early radio.

3. **Content Strategy:** Discover how businesses can use podcasting as a narrative medium and content strategy.

4. **Production Tips:** Insights on how to reduce production costs by outsourcing editing and focusing on teaching businesses to produce their own podcasts.

5. **Podcast Strategy:** Crafting a podcast strategy starting with clear business goals, either for lead generation or brand enhancement.

6. **Personal Growth:** Importance of investing in personal development and balancing professional commitments.

**Resources and Links:**

- Podcast Principles Website

- Ryan Sullivan on LinkedIn

- The Ryan Sullivan Show Podcast

- Upwork & Fiverr for outsourcing editing

**Call to Action:**

Don't miss out on valuable podcasting insights and strategies! Subscribe to "Invest In Yourself: The Digital Entrepreneur Podcast," leave a review, and visit our website for more episodes. To learn more about how Ryan Sullivan can help grow your business through podcasting, schedule a free call on Podcast Principles' website.

**Contact Information:**

- **Host, Phil Better:**

- LinkedIn

- Instagram

- Website

- **Guest, Ryan Sullivan:**

- Ryan Sullivan on LinkedIn

- Podcast Principles Website

**SEO Keywords:**

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