Episode #158
Ryan Wood co-founded Under Armour in 1996 and has since moved on to lead and operate his latest venture: Sweetwood Smoke and Co.
Nick sits down with Ryan to discuss the early days of Under Armour, from start-up struggles to multi-billion-dollar success story. Ryan details the crucial business lessons learned through his years with UA, why he ultimately decided to step away after years of continued growth, and how he applies these experiences to the mission of Sweetwood Smoke and Co.
“If we really want to disrupt, we need to sell something unique.” - Ryan
You hear Ryan’s thought process for branding and making your product different from the competition. From the importance of self-belief, the blueprint for building a profitable business, and what it means to create something of lasting purpose and impact; this episode is filled with important perspectives for success in business and life.
More Resources:
Sweetwood Website: sweetwood.com
Sweetwood Instagram: @fattysmokedmeatsticks
BPN Website - Supplements and Apparel: www.bpnsupps.com
Nick’s Website: www.nickbare.com
Nick’s Instagram: @nickbarefitness
Nick’s Youtube: www.youtube.com/user/barelifenutrition


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#158 - Ryan Wood (Under Armour Co-Founder) | Be A Disrupter In Your Industry

This isn't your average self-help podcast. I provide an unfiltered look into health, fitness, nutrition, entrepreneurship, and human optimization through the perspectives of the world's most incredible individuals. These are powerful, deep conversations designed to educate, inspire, and challenge you to unlock your full potential to create the life you desire.


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Health & Fitness

Today's episode is all about losing fat and getting shredded. It is crucial to understand that the goal should not be merely about losing weight but about losing body fat. I will discuss some interesting concepts that might be new to you, such as the gut-brain axis, how cortisol levels can affect your body, and how simple blood work can help you determine where to focus your efforts. I address hot topics like the impact of seed oils and processed foods and the most effective training methods for fat loss. This episode aims to help you set realistic goals and sustain your progress through healthy and safe methods.

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Topics:
0:00 Intro
0:28 Welcome
1:42 What is the goal?
6:41 Calories in vs. calories out
12:00 What I would recommend anyone to do
17:47 Cortisol management
22:57 Weight loss vs. fat loss
27:04 Prioritizing protein
32:40 Fiber intake
37:26 Unprocessed, processed and ultra-processed foods
44:24 Seed oils
50:07 Food substitutions for less calories
55:59 Training to facilitate fat loss
1:02:53 Diet tribes

065: How To Lose Body Fat And Get Shredded

Today's episode marks the end of my filming in Nashville. As my family and I move back to Texas, I am looking back at the last eight months and how valuable they have been as a season for me to sharpen my ax. There are hundreds of lessons I've learned in this season, but in this episode, I'm picking the six that have impacted me the most. I am so grateful for my time in Nashville because, with it, I am now returning to Texas more energized and full of vision and inspiration, ready to build the next chapter of BPN.


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IG: https://www.instagram.com/nickbarefitness/
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Topics:
0:00 Intro
1:05 Welcome
2:33 Looking back at the past 8 months
7:03 What’s brought me back to Texas
11:11 Lessons from Nashville
13:53 Professional ambition and personal presence
22:37 The loudest criticism
24:30 Entrepreneurship is 80% vision
33:34 Decentralized organizational structures
44:17 Change breaks the brittle
52:52 Necessary endings
1:01:49 You’ll never know if you don’t try

064: The Lessons I Learned in Nashville | A Founder’s Journey

In this week’s episode, I am breaking down the nutrition you need to lift heavy and run far. We are constantly inundated with information on social media and the internet about new studies and diets, and it’s easy to be pulled into a particular way of thinking without being diligent in doing the research ourselves. The methods are many, but the concepts are few. The perfect diet is the one you can adhere to. I will be taking you on a deep dive into what I consume as a hybrid athlete and how it works to fuel my performance. Enjoy!


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IG: https://www.instagram.com/nickbarefitness/
YT: https://www.youtube.com/@nickbarefitness


Topics:
0:00 Intro
0:36 Welcome
1:58 Run thoughts
11:25 There isn’t a perfect diet
13:28 Information overload
19:17 Healthy relationships with food
26:24 Food to fuel running and lifting
32:07 Establish your goals
40:52 Eating for recovery
45:37 Holding the standard
47:52 Does running make you lose bulk?
50:54 How I prioritize what I consume
54:26 What my diet looks like
1:12:01 Don’t skip the research and learning
1:15:53 Keep a big picture perspective

063: The Fuel Guide to Lift Heavy and Run Far

In today's episode, I share my experience of The Speed Project, one of the toughest, grittiest, and most disruptive races. We gathered six runners who had never worked together before to participate in an unsupported 300-mile relay race through some of the most unforgiving terrains in the country. The course was full of inclines and declines, with thousands of feet of elevation gain and loss through mountains and deserts, and we had to plot our own route with precision and speed. This was an unparalleled experience for me, and I can't wait to share some of the stories that came out of it with you all. Enjoy!


Save 10% at BPN Supps:
https://bit.ly/nickbare10audio


Follow for more: 
IG: https://www.instagram.com/nickbarefitness/
YT: https://www.youtube.com/@nickbarefitness


Topics:
0:00 Intro
0:29 Welcome
3:08 The background of The Speed Project
8:46 BPN’s involvement
12:53 June is going to be a big month at BPN
14:59 What has made The Speed Project unique
17:15 The logistics
22:59 The start of the race
28:26 Our approach of the route
38:32 Barstow and the dogs
45:29 The difficulty of planning the course
49:24 Our fuel strategy
54:43 Where it got really interesting
1:02:33 The last 40 miles
1:06:07 Doing the hard things

062: The 300 Mile Race With No Rules & No Route

This week's episode comes from our Los Angeles base camp as we prepare for The Speed Project. I welcomed Lucy Haldon, an exceptional hybrid athlete from Manchester, UK, as our guest. In this episode, Lucy and I had a raw and vulnerable conversation about her experience dealing with imposter syndrome after being invited to join our team for The Speed Project. We also discussed the challenging yet rewarding decisions that come with letting go of negative relationships and shared our experiences of overcoming eating disorders. Lucy is a true inspiration to people all over the world, demonstrating what it means to have courage in the face of adversity. Enjoy!


Save 10% at BPN Supps:
https://bit.ly/nickbare10audio


Follow for more: 
IG: https://www.instagram.com/nickbarefitness/
YT: https://www.youtube.com/@nickbarefitness


Keep up with Lucy here:IG: https://www.instagram.com/lucydavis_fit
Podcast: linktr.ee/Thenotsofitcouple


Topics:
0:00 Intro
1:05 Welcome
2:39 The Speed Project
7:50 Exposing vulnerabilities
13:17 Imposter syndrome
18:21 Embracing the discomfort
25:14 The confidence to ask questions
28:57 Getting around the right people
43:36 Courage is the action required
47:17 The pain cave
53:39 Lucy’s training evolution
1:02:11 Overcoming eating disorders
1:12:41 Setting the example
1:18:27 The most exciting race

#158 - Ryan Wood (Under Armour Co-Founder) | Be A Disrupter In Your Industry

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