If you want to sell things at full margin, stop thinking you're in the business of selling widgets. Be in the business of knowing your customers and providing amazing, personal connections, and they will buy from you every time.

Industry consultant Sam Dantzler of Garage Composites explains the concept of want-based sales as a transfer of enthusiasm.

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Twitter: twitter.com/DantzlersGarage

Facebook: facebook.com/Garage-Peloton-1038918712896807/

Web: garagecomposites.com/home/

We find out how Lazer Sport designs their bicycle helmets to fit most people comfortably, and provide a consistent fit across their entire product line.

Christoper Smith, Lazer's North American Marketing Manager, talks about ways to make your helmet business more profitable.

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Lazer Radio https://soundcloud.com/user-414769870

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Twitter https://twitter.com/lazersportusa

Project Bike Tech is a high school vocational training program. It's like auto shop, for bikes. Learn how local bike shops coordinate with Project Bike Tech to bring this program to their communities.

Colorado Multisport is a premiere triathlon shop in Boulder, Colorado. We talk with the owner, manager, and head mechanic to learn what makes them succesful

Our series featuring specialist service providers continues with Boulder-based suspension service experts Dirt Labs.

Everybody wants a better paycheck. In this episode, learn how bike shop employees and managers might approach asking for a pay raise.

S-TEC celebrates its fifth birthday today. Meet some of the people behind the scenes who helped bring S-TEC to life.

The Mann Group shares advice for hiring and retaining great bike shop employees.

Our profiles on specialist bike shops continues with The Unlikely Cyclist, a women's boutique in Costa Mesa, CA

Track specialist Bill Ron shines a light into the insular world of track racing . Learn from a legendary racer, mechanic, and coach to multiple world champions.