In this episode, we speak with special guest Alexi Neocelous, who is a world-class copywriter and founder of fubbi.co - a content production agency.

Here are some of the questions we cover:

1. Tell us about yourself and how you've created Fubbi?
2. What's the biggest challenge with creating content in a crisis?
3. What do you feel has been the biggest shift within your business as a content agency?
4. How important is having the right mix between quality content and a strong paid advertising strategy?
5. What's your advice to small businesses about how to create content that's topical around the current social lockdown/economic crisis?
6. Have you seen an increase or decrease in any specific content methods (i.e. emails, posting, podcasts etc…)?
7. What content methods would you avoid?
8. If someone is thinking about writing a book for their business, what steps do you need to take?