Advanced Digital Growth Strategies

Advanced Digital Growth Strategies

Download on the App Store

Advanced Digital Growth Strategies episodes

  • S01 Episode 12 Trust-Based Selling with Ari Galper

    Ari is the World's #1 Authority on Trust-Based Selling and has single-handedly helped me with the GMS sales process that has helped us hit 3 consecutive, record months in terms of revenue.

    In this special episode of ADGS Mastermind, we have discussed: - Why TRUST has become the new currency and why you don't need a pre-existing relationship to create trust - How to stop "chasing" potential clients and start getting callbacks from those who are ready to come on board with you - New ways to create deep trust in your sales process, so you don't have to sell, persuade or "close" anymore - How to stop playing the "numbers" game and re-focus on your ideal clients who appreciate you the most - Discover the magic of trust-based languaging and why slowing down your sales process (not speeding it up) is the key to unlimited sales opportunities.

    And much more..

    1 hr 17 min
  • S01 Episode 11 Do This, Not That: 16 Simple Strategies to Transform Your Sales Copy
    In this episode, we're joined by copywriting mastermind, Scott Bywater to cover to topic of Copywriting, called:   "Do This, Not That: 16 Simple Strategies to Transform Your Sales Copy"   If you're looking for ways to find hooks for your Facebook ads, email subject lines, or any piece of sales copy, this is it.  Scott ripped apart some of his best swipe files and revealed exactly how to apply these formulas to your business.
    59 min
  • S01 E10 Top 10 Must-Haves for every Marketing Funnel

    In this episode, our very own Director and Lead Generation Expert Simon Train covered the topic, "Top 10 Must-Haves for all Landing pages and Marketing Funnels".

    1. Consistent Theme 2. A/B/n Split Testing 3. Exit-intent pop-ups 4. Mobile Optimised Pages 5. Proof: Testimonials and Case studies 6. Create Scarcity 7. Create Urgency 8. Ensure Your Landing Pages Are One Dimensional 9. "The Decoy Effect" 10. Optimised Thank You Pages

    He also shared some insights, best practices, tools, and dive into a few case studies from funnel builds we have done for our agency clients.  
    51 min
  • S01 E09 Google/Youtube Advertising

    In this episode, our own resident Google Ad Specialists, Siddharth Khurana, and Joel Mattinson co-host with us and answer all our audience' questions. 

    Here are some of the questions we cover: 

    1. What are Google's main products/placements: Paid Search/Adwords, YouTube Ads, Google Display Network (GDN) 2. Where does each product best fit into the greater marketing funnel: Top of funnel, middle of the funnel, the bottom of funnel strategies 3. Best practices for YouTube Ads, Display Ads, and Paid Search: When, why and how to use each 4. The biggest difference between Social Media platforms, and Google 5. Why and how to use Google Shopping for eCommerce stores 6. How to deploy a multi-channel approach across Social and Search to increase campaign conversions 7. And much more...

    59 min
  • S01 E08 Reaching Your Customer Online with AI Machine Learning
    In this episode, our good friends and partners at Quantcast - Hannah Cooper and Owen Harris joined us on the topic "How to reach your customers beyond Facebook & Google in the AI era with data intelligence software".   Ever wondered how 'programmatic media buying' works?   We've had some incredible success on some campaigns with Quantcast recently for our clients, providing an extra layer of data and customers to tap into.   Since 2006, they've been building Q - the world's largest AI-driven audience behavior platform for the open Internet that today directly quantifies over 100 million web and mobile destinations   Marketers, agencies, consultancies, and publishers use the Quantcast Intelligence Cloud to discover new customers, drive incremental growth, and deliver business outcomes.    
    51 min
  • S01 E07 LinkedIn Marketing Secrets & How To Become An Authority In Your Industry

    From an overwhelming response from our members, this is something everyone is itching for. With our special guest to co-host with us, Sally Illingworth.

    Sally has a depth of experience on how to build a profile and effectively market your personal brand for your business without spending a cent on ads.

    She has over 86,000 followers on LinkedIn and she has had Million's of views on her videos... organically.

    If you're currently spending ANY time marketing yourself on LinkedIn for your business and feel like you're not getting the most out of the time spent, this session is for YOU!

    46 min
  • S01 E06 Behind the scenes with Facebook HQ

    In this episode, we speak with special guests Joel West & Nick McCoy work with partner agencies (like ourselves at Growth Marketing Systems) and high profile accounts. It's their job to ensure accounts can scale, optimise, and get the most out of their ad budget. 

    Here are some of the questions we cover:

    1. What's the environment like inside Facebook today? Reduced cost in CPM's etc...
    2. How many accounts do you guys oversee/tap into on a monthly basis?
    3. What's some of the creative messaging you've seen work well during Covid?
    4. What is the pixel and how do you get the most of the pixel?
    5. For a business starting out Vs a business looking to scale campaigns, what's some best practices and optimal solutions
    6. What are some existing new features tools that are soon to be launched for advertisers in 2020?
    7. What's the future look like for Facebook & Instagram in the next decade?
    8. Anything else you can tell us?
    58 min

About Advanced Digital Growth Strategies

From the publisher's feed

Welcome to the Advanced Digital Growth Strategies podcast channel, hosted by Digital Marketing and Advertising Gurus Blake Micola and Simon Train (plus star guests each week)