In this episode, we speak with special guests Joel West & Nick McCoy work with partner agencies (like ourselves at Growth Marketing Systems) and high profile accounts. It's their job to ensure accounts can scale, optimise, and get the most out of their ad budget. 

Here are some of the questions we cover:

1. What's the environment like inside Facebook today? Reduced cost in CPM's etc...
2. How many accounts do you guys oversee/tap into on a monthly basis?
3. What's some of the creative messaging you've seen work well during Covid?
4. What is the pixel and how do you get the most of the pixel?
5. For a business starting out Vs a business looking to scale campaigns, what's some best practices and optimal solutions
6. What are some existing new features tools that are soon to be launched for advertisers in 2020?
7. What's the future look like for Facebook & Instagram in the next decade?
8. Anything else you can tell us?