In this episode, our own resident Google Ad Specialists, Siddharth Khurana, and Joel Mattinson co-host with us and answer all our audience' questions. 

Here are some of the questions we cover: 

1. What are Google's main products/placements: Paid Search/Adwords, YouTube Ads, Google Display Network (GDN)
2. Where does each product best fit into the greater marketing funnel: Top of funnel, middle of the funnel, the bottom of funnel strategies
3. Best practices for YouTube Ads, Display Ads, and Paid Search: When, why and how to use each
4. The biggest difference between Social Media platforms, and Google
5. Why and how to use Google Shopping for eCommerce stores
6. How to deploy a multi-channel approach across Social and Search to increase campaign conversions
7. And much more...