Brand Chops Podcast

S01 E34 From Meh to Memorable: The Business Naming Blueprint

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Your business name is your first impression—don’t waste it. In this episode of Brand Chops, Zack Lemear dives into the deceptively simple but often painful process of naming your business. Based on the book Hello, My Name is Awesome by Alexandra Watkins, this episode breaks down the exact steps to brainstorm, filter, and validate brand-worthy names that stick. You’ll learn the SMART process, the SMILE and SCRATCH tests, how to avoid the biggest naming mistakes, and why clarity always beats cleverness. Whether you’re just starting out or rebranding, this is your no-fluff roadmap to a name that actually works.

 

Takeaways

 

  • Your name is your first handshake.
  • The best names evoke curiosity and stick.
  • Avoid being too literal or generic in naming.
  • Don't let domain availability kill a good name.
  • Clarity over cleverness is essential.
  • Understand what your business stands for.
  • Identify the emotions you want your name to evoke.
  • Know your ideal client profile.
  • Core values should be strong and unflappable.
  • Your name will grow meaning over time.



    • Chapters

     

    • 00:00 The Importance of Naming Your Business
    • 02:40 Common Naming Mistakes to Avoid
    • 05:34 Strategic Steps to Naming Your Business
    • 11:19 Brainstorming Techniques for Business Names
    • 16:48 Narrowing Down Your Name Choices
    • 22:29 Testing Your Business Name
    • 28:15 Finalizing Your Business Name

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