Brand Chops Podcast

By Pivot Creative

Brand Chops is a podcast for small businesses to learn how to build their brands and stop wasting money on marketing without a strategy. We give focused and bite sized examples of how branding can bui... more

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FAQs about Brand Chops Podcast:

How many episodes does Brand Chops Podcast have?

The podcast currently has 42 episodes available.

Brand Chops Podcast episodes:

August 28, 2025S01:E42 - The Brand Archetype Series - The Caregiver
Summary
In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime unpack the Caregiver Brand Archetype — one of the most trusted and compassionate identities a business can embody. From Dove’s body positivity campaigns to Campbell’s soup-by-the-fire nostalgia, caregiver brands thrive on empathy, trust, and authentic support.
You’ll learn:
How caregiver brands attract loyal, purpose-driven customers

The biggest mistakes small businesses make when trying to “care”

Strategies to show real empathy, not empty promises

How to build emotional connections without being too passive
Whether you run a small business, nonprofit, or customer-first service, this episode will show you how to embody the Caregiver in a way that creates loyalty, impact, and trust.

Takeaways
The caregiver archetype is built on compassion, service, and trust.
Caregiver brands exist to help people feel safe and supported.
Brands like Johnson & Johnson and Dove exemplify caregiver branding.
Caregiver brands attract customers who value emotional security.
Messaging for caregiver brands should be warm and reassuring.
Common mistakes include being too passive and over-promising care.
Small businesses can thrive by being authentic and transparent.
Emotional storytelling is crucial for caregiver brands.
Aligning with a greater purpose enhances brand identity.
The caregiver archetype focuses on trust, kindness, and emotional support.

Chapters
00:00 Introduction to the Caregiver Archetype
02:30 Characteristics of Caregiver Brands
05:05 Effective Messaging and Branding Strategies
07:07 Common Mistakes to Avoid
08:33 Strategies for Small Businesses
10:14 Recap and Conclusion

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
11min
August 20, 2025S01:E41 Brand Archetype Series - The Jester
Summary

Humor isn’t just a gimmick—it’s a growth strategy. In this episode of Brand Chops, Zack Lemear and Chris Duhaime unpack the Jester brand archetype, exploring how brands like Old Spice, Doritos, and M&Ms use humor, mischief, and playfulness to build loyalty and stand out in crowded markets. Learn how to use entertainment to attract the right customers, avoid the pitfalls of forced humor, and make your marketing as fun as it is effective.

Takeaways
Jester brands focus on entertainment and humor.
They create memorable moments through playfulness.
Successful Jester brands include Old Spice and M&Ms.
Messaging should be funny and relatable.
Visuals should be bright and playful.
Authenticity is key in humor.
Brands must know when to be serious.
Humor should not offend the audience.
Creating shareable content is essential.
Consistency in tone across platforms is crucial.

Chapters
00:00 Introduction to the Jester Archetype
02:47 Characteristics of Jester Brands
05:50 Attracting Customers with Humor
06:06 Practical Steps for Jester Branding

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
7min
August 13, 2025S01:E40 Stop Wasting Time at Networking Events—Do This Instead
Summary
Most networking advice stops at “show up.” Sarah Hubbard goes further—way further. In this episode of Brand Chops, she shares the MAPP framework: Mindset, Authenticity, Precise Messaging, and Purposeful Follow-Through. Whether you’re an introvert navigating a crowded industry or a seasoned pro looking for an edge, Sarah’s strategies will help you build a brand people trust, remember, and refer. Get ready to rethink networking—not as a numbers game, but as a powerful brand-building tool.

Takeaways
Networking should be purposeful and authentic.
Feedback is crucial for improving your brand.
The MAP framework includes mindset, intention, authenticity, precise messaging, and purposeful follow-through.
Building trust requires consistency in actions.
In crowded markets, personal branding is essential.
Introverts can leverage technology to prepare for networking events.
Creating meaningful connections is more important than pitching yourself.
Active listening can uncover opportunities to help others.
Follow-up should be personalized and genuine.
Your brand is how you make people feel.

Chapters
00:00 Introduction to Intentional Networking
01:27 The Need for Authentic Networking
06:45 The MAP Framework for Personal Branding
11:09 Building Trust Through Consistency
22:06 Standing Out in a Crowded Market
28:33 The Importance of Problem-Solving Over Credentials
29:05 Differentiating in a Crowded Market
30:01 Listening to Customer Feedback
30:57 Branding Beyond Aesthetics
34:35 Networking Strategies for Introverts
37:51 Building Connections Through Personalization
39:32 The Power of Active Listening
42:16 Shifting the Focus from Selling to Listening
44:43 The Role of Storytelling in Networking
50:53 The Value of Personal Follow-Up

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
44min
August 06, 2025S01 E39 Brand Archetype Series - The Lover
Summary
In this emotionally charged episode of Brand Chops, hosts Zack Lemear and Chris Duhaime break down the most sensual brand archetype of all: The Lover. From Chanel and Godiva to Alpha Romeo and Victoria’s Secret, Lover brands don’t just sell products—they create desire. Learn how these emotionally driven brands build irresistible connections with their audiences and how small businesses can tap into this archetype to increase loyalty, spark passion, and turn their brand into an experience. We also explore the common pitfalls (hint: it’s not all about sex appeal) and offer practical ways to use emotion, sensory marketing, and storytelling to elevate your brand.

Takeaways
The Lover Brand archetype is all about emotion, passion, and deep connections.
Lover brands create experiences that resonate with customers.
Messaging should evoke passion, intimacy, and indulgence.
Visuals for Lover brands often include rich, warm colors and elegant design.
Avoid being overly provocative; maintain elegance in branding.
Emotional connections are key; storytelling is essential.
Lover brands thrive on loyalty and community.
Small brands can leverage the Lover archetype effectively.
Sensory marketing enhances the customer experience.
Personalized experiences make customers feel valued and appreciated.

Chapters
00:00 Exploring the Lover Brand Archetype
04:18 Practical Tips for Small Brands
05:34 Final Takeaways and Next Steps

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
7min
July 30, 2025S01 E38 What to Wear When You're The Brand
In this stylish episode of Brand Chops, we sit down with international image consultant and personal branding expert Shelley Golden to explore how your appearance shapes your brand—whether you're on stage, on Zoom, or in the boardroom. Shelley shares her how to use clothing to reflect confidence and authority, and why your background (yes, your actual Zoom background) might be sabotaging your credibility. We also dig into the difference between personal and corporate branding, and how to look like the expert before you even say a word.

Takeaways
Personal branding is about more than just image.
Your style reflects your brand and influences perceptions.
Understanding your target demographic is crucial for branding.
Consistency in how you present yourself builds trust.
Dressing for the job you want can elevate your career.
Details matter in personal branding, from clothing to presentation.
Color choices can impact how you are perceived.
Virtual presence is as important as physical appearance.
Personal branding evolves and should adapt over time.
Confidence in your appearance can enhance your professional interactions.

Chapters
00:00 Introduction to Personal Branding
02:31 The Essence of Personal Branding
05:18 Demographics and Target Audience
07:53 Misconceptions About Personal Branding
10:35 The Importance of Presentation
13:13 The Zoom Makeover and Virtual Presence
15:59 Consistency in Branding
18:48 Elevating Your Brand Through Style
23:55 The Art of Branding: Baiting the Hook
25:04 Personal vs. Corporate Branding: Why It Matters
27:29 The Evolution of Business Casual: A Historical Perspective
29:23 Dressing for Success: The Power of Presentation
35:56 Details Matter: Elevating Your Personal Brand
42:20 Confidence Through Appearance: The Energy You Exude

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
45min
July 23, 2025S01 E37 - Brand Archetypes Series - The Everyman
The Everyman brand isn’t flashy—and that’s the point. In this episode of Brand Chops, Zack Lemear and Chris Duhaime explore the approachable, dependable power of the Everyman archetype. Learn how small businesses can tap into authenticity, community, and trust to build a brand that feels like “home.” You’ll walk away with tangible tips for using warm language, relatable visuals, and grounded messaging to connect with customers who crave realness—not razzle-dazzle.

Takeaways
The Everyman archetype is about belonging and authenticity.
Successful Everyman brands are relatable and dependable.
Messaging should be friendly and familiar.
Visuals should use warm colors and inviting imagery.
Avoid being too generic; maintain a strong identity.
Everyman brands thrive on community and connection.
Trust and reliability are key for Everyman brands.
Speak like a friend, not a corporation.
User-generated content resonates well with customers.
Focus on practical solutions that meet everyday needs.

Chapters
00:00 Understanding the Everyman Archetype
02:59 Attracting the Right Customers
03:39 Practical Tips for Small Businesses
05:06 Recap and Next Steps

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
7min
July 16, 2025S01:E36 Be the One They Remember: Personal Branding for Networkers
People don’t refer logos—they refer people. In this episode of Brand Chops, Zack and Chris break down how to build a personal brand that turns your networking group into your sales team. From refining your 60-second pitch to avoiding brand confusion (yes, your LinkedIn photo matters), we walk through the do’s and don’ts of brand-aligned networking. Whether you’re showing up to BNI, a chamber mixer, or a Zoom call, this is your cheat sheet to being remembered and referred.

Takeaways
People refer people they know, like, and trust, not logos.
Your personal brand needs to be trustworthy and clear.
A cohesive brand voice is essential for networking.
Your pitch should equip others to refer you.
Use storytelling to make your pitch memorable.
Be specific about the referrals you seek.
Change your examples regularly to maintain interest.
Simplicity in language helps avoid confusion.
Consistency in brand presence builds trust.
Lead with your personal 'why' to connect with others.
Chapters
00:00 The Importance of Networking
02:17 Crafting Your Personal Brand
04:52 Top Networking Do's and Don'ts
09:51 Building Trust and Consistency in Networking
Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
16min
July 09, 2025S01:E35 - Brand Archetype Series - The Magician
Ever wonder why some brands don’t just sell—they transform? In this episode of Brand Chops, Zack Lemear and Chris Duhaime dissect the Magician archetype: the master of transformation, vision, and storytelling. You’ll learn how brands like Disney, Apple, and Tesla cast a spell on their customers by creating awe-filled, immersive experiences. Whether you’re a coach, tech innovator, wellness brand, or creative entrepreneur, this episode will show you how to bring real magic into your branding. Discover the psychographics of transformation-seeking customers, the keys to visual mystique, and the biggest pitfalls Magician brands must avoid. It's time to unlock your brand’s power and make the impossible feel possible.

Takeaways
The magician archetype is about turning dreams into reality.
Magician brands thrive on innovation and transformation.
Brands like Disney and Apple exemplify the magician archetype.
Effective messaging is crucial for magician brands.
Customers seek experiences that feel extraordinary.
Avoid over-promising and under-delivering.
Create immersive experiences through storytelling.
Build a community around your brand.
Use rich colors and elegant designs to evoke mystique.
Focus on aspirational messaging to connect with customers.

Chapters
00:00 Introduction to the Magician Archetype
02:13 The Essence of Magician Brands
04:29 Psychographics and Messaging of Magician Brands
07:16 Practical Tips for Small Businesses

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
9min
July 02, 2025S01 E34 From Meh to Memorable: The Business Naming Blueprint
Your business name is your first impression—don’t waste it. In this episode of Brand Chops, Zack Lemear dives into the deceptively simple but often painful process of naming your business. Based on the book Hello, My Name is Awesome by Alexandra Watkins, this episode breaks down the exact steps to brainstorm, filter, and validate brand-worthy names that stick. You’ll learn the SMART process, the SMILE and SCRATCH tests, how to avoid the biggest naming mistakes, and why clarity always beats cleverness. Whether you’re just starting out or rebranding, this is your no-fluff roadmap to a name that actually works.

Takeaways
Your name is your first handshake.
The best names evoke curiosity and stick.
Avoid being too literal or generic in naming.
Don't let domain availability kill a good name.
Clarity over cleverness is essential.
Understand what your business stands for.
Identify the emotions you want your name to evoke.
Know your ideal client profile.
Core values should be strong and unflappable.
Your name will grow meaning over time.

Chapters
00:00 The Importance of Naming Your Business
02:40 Common Naming Mistakes to Avoid
05:34 Strategic Steps to Naming Your Business
11:19 Brainstorming Techniques for Business Names
16:48 Narrowing Down Your Name Choices
22:29 Testing Your Business Name
28:15 Finalizing Your Business Name

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
35min
June 25, 2025S01 E33 Brand Archetype Series - The Rebel
Ready to flip the table on “same-old” marketing? In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime rip into the Rebel archetype—the outlaws of branding who turn loyal customers into die-hard fans. You’ll learn:
Why true rebels are more mission-driven than shock-driven

The psychographics that make “rule-breakers” pull out their wallets

Three guardrails to keep your message edgy, not alienating

A step-by-step game plan to define your enemy, craft bold storytelling, and build a cult-like community

If you want a brand that customers would tattoo on their arm (without burning cash on gimmicks), press play and unleash your inner outlaw.

Takeaways
Rebel brands challenge the status quo and attract nonconformists.
Customers of rebel brands seek individuality and a sense of belonging.
Messaging is crucial; it should be bold and provocative.
Rebel brands must have a clear cause or mission.
Avoid being rebellious for the sake of it; authenticity is key.
Rebel brands can alienate customers if messaging is too aggressive.
Building a community around the brand fosters loyalty.
Consistency in brand voice is essential for trust.
Small businesses can effectively use rebel branding by defining their enemy.
Bold storytelling is necessary to stand out in the market.

Chapters
00:00 Introduction to Rebel Branding
02:48 Understanding the Rebel Archetype
05:37 Psychographics of Rebel Brand Customers
08:13 Common Mistakes in Rebel Branding

Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.

If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

See you next time on Brand Chops, where we chop up brands to see what they're made of!
...more
9min

FAQs about Brand Chops Podcast:

How many episodes does Brand Chops Podcast have?

The podcast currently has 42 episodes available.