Brand Chops Podcast

Brand Chops Podcast

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Brand Chops Podcast episodes

  • S01:E40 Stop Wasting Time at Networking Events—Do This Instead

    Summary

    Most networking advice stops at “show up.” Sarah Hubbard goes further—way further. In this episode of Brand Chops, she shares the MAPP framework: Mindset, Authenticity, Precise Messaging, and Purposeful Follow-Through. Whether you’re an introvert navigating a crowded industry or a seasoned pro looking for an edge, Sarah’s strategies will help you build a brand people trust, remember, and refer. Get ready to rethink networking—not as a numbers game, but as a powerful brand-building tool.

     

    Takeaways

     

    • Networking should be purposeful and authentic.
    • Feedback is crucial for improving your brand.
    • The MAP framework includes mindset, intention, authenticity, precise messaging, and purposeful follow-through.
    • Building trust requires consistency in actions.
    • In crowded markets, personal branding is essential.
    • Introverts can leverage technology to prepare for networking events.
    • Creating meaningful connections is more important than pitching yourself.
    • Active listening can uncover opportunities to help others.
    • Follow-up should be personalized and genuine.
    • Your brand is how you make people feel. 



      • Chapters

       

      • 00:00 Introduction to Intentional Networking
      • 01:27 The Need for Authentic Networking
      • 06:45 The MAP Framework for Personal Branding
      • 11:09 Building Trust Through Consistency
      • 22:06 Standing Out in a Crowded Market
      • 28:33 The Importance of Problem-Solving Over Credentials
      • 29:05 Differentiating in a Crowded Market
      • 30:01 Listening to Customer Feedback
      • 30:57 Branding Beyond Aesthetics
      • 34:35 Networking Strategies for Introverts
      • 37:51 Building Connections Through Personalization
      • 39:32 The Power of Active Listening
      • 42:16 Shifting the Focus from Selling to Listening
      • 44:43 The Role of Storytelling in Networking
      • 50:53 The Value of Personal Follow-Up

        •  


        Contact Us

        Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


        If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

        If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

        See you next time on Brand Chops, where we chop up brands to see what they're made of! 

         

        44 min
      • S01 E39 Brand Archetype Series - The Lover

        Summary

        In this emotionally charged episode of Brand Chops, hosts Zack Lemear and Chris Duhaime break down the most sensual brand archetype of all: The Lover. From Chanel and Godiva to Alpha Romeo and Victoria’s Secret, Lover brands don’t just sell products—they create desire. Learn how these emotionally driven brands build irresistible connections with their audiences and how small businesses can tap into this archetype to increase loyalty, spark passion, and turn their brand into an experience. We also explore the common pitfalls (hint: it’s not all about sex appeal) and offer practical ways to use emotion, sensory marketing, and storytelling to elevate your brand.

         

        Takeaways

         

        • The Lover Brand archetype is all about emotion, passion, and deep connections.
        • Lover brands create experiences that resonate with customers.
        • Messaging should evoke passion, intimacy, and indulgence.
        • Visuals for Lover brands often include rich, warm colors and elegant design.
        • Avoid being overly provocative; maintain elegance in branding.
        • Emotional connections are key; storytelling is essential.
        • Lover brands thrive on loyalty and community.
        • Small brands can leverage the Lover archetype effectively.
        • Sensory marketing enhances the customer experience.
        • Personalized experiences make customers feel valued and appreciated.



          • Chapters

           

          • 00:00 Exploring the Lover Brand Archetype
          • 04:18 Practical Tips for Small Brands
          • 05:34 Final Takeaways and Next Steps

            •  


            Contact Us

            Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


            If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

            If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

            See you next time on Brand Chops, where we chop up brands to see what they're made of! 



            7 min
          • S01 E38 What to Wear When You're The Brand

            In this stylish episode of Brand Chops, we sit down with international image consultant and personal branding expert Shelley Golden to explore how your appearance shapes your brand—whether you're on stage, on Zoom, or in the boardroom. Shelley shares her how to use clothing to reflect confidence and authority, and why your background (yes, your actual Zoom background) might be sabotaging your credibility. We also dig into the difference between personal and corporate branding, and how to look like the expert before you even say a word.

             

            Takeaways

             

            • Personal branding is about more than just image.
            • Your style reflects your brand and influences perceptions.
            • Understanding your target demographic is crucial for branding.
            • Consistency in how you present yourself builds trust.
            • Dressing for the job you want can elevate your career.
            • Details matter in personal branding, from clothing to presentation.
            • Color choices can impact how you are perceived.
            • Virtual presence is as important as physical appearance.
            • Personal branding evolves and should adapt over time.
            • Confidence in your appearance can enhance your professional interactions.

              •  

              Chapters

               

              • 00:00 Introduction to Personal Branding
              • 02:31 The Essence of Personal Branding
              • 05:18 Demographics and Target Audience
              • 07:53 Misconceptions About Personal Branding
              • 10:35 The Importance of Presentation
              • 13:13 The Zoom Makeover and Virtual Presence
              • 15:59 Consistency in Branding
              • 18:48 Elevating Your Brand Through Style
              • 23:55 The Art of Branding: Baiting the Hook
              • 25:04 Personal vs. Corporate Branding: Why It Matters
              • 27:29 The Evolution of Business Casual: A Historical Perspective
              • 29:23 Dressing for Success: The Power of Presentation
              • 35:56 Details Matter: Elevating Your Personal Brand
              • 42:20 Confidence Through Appearance: The Energy You Exude


                • Contact Us

                Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                 

                45 min
              • S01 E37 - Brand Archetypes Series - The Everyman

                The Everyman brand isn’t flashy—and that’s the point. In this episode of Brand Chops, Zack Lemear and Chris Duhaime explore the approachable, dependable power of the Everyman archetype. Learn how small businesses can tap into authenticity, community, and trust to build a brand that feels like “home.” You’ll walk away with tangible tips for using warm language, relatable visuals, and grounded messaging to connect with customers who crave realness—not razzle-dazzle.

                 

                Takeaways

                 

                • The Everyman archetype is about belonging and authenticity.
                • Successful Everyman brands are relatable and dependable.
                • Messaging should be friendly and familiar.
                • Visuals should use warm colors and inviting imagery.
                • Avoid being too generic; maintain a strong identity.
                • Everyman brands thrive on community and connection.
                • Trust and reliability are key for Everyman brands.
                • Speak like a friend, not a corporation.
                • User-generated content resonates well with customers.
                • Focus on practical solutions that meet everyday needs.

                  •  

                  Chapters

                   

                  • 00:00 Understanding the Everyman Archetype
                  • 02:59 Attracting the Right Customers
                  • 03:39 Practical Tips for Small Businesses
                  • 05:06 Recap and Next Steps


                    • Contact Us

                    Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                    If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                    If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                    See you next time on Brand Chops, where we chop up brands to see what they're made of! 



                    7 min
                  • S01:E36 Be the One They Remember: Personal Branding for Networkers

                    People don’t refer logos—they refer people. In this episode of Brand Chops, Zack and Chris break down how to build a personal brand that turns your networking group into your sales team. From refining your 60-second pitch to avoiding brand confusion (yes, your LinkedIn photo matters), we walk through the do’s and don’ts of brand-aligned networking. Whether you’re showing up to BNI, a chamber mixer, or a Zoom call, this is your cheat sheet to being remembered and referred.

                     

                    Takeaways

                    • People refer people they know, like, and trust, not logos.
                    • Your personal brand needs to be trustworthy and clear.
                    • A cohesive brand voice is essential for networking.
                    • Your pitch should equip others to refer you.
                    • Use storytelling to make your pitch memorable.
                    • Be specific about the referrals you seek.
                    • Change your examples regularly to maintain interest.
                    • Simplicity in language helps avoid confusion.
                    • Consistency in brand presence builds trust.
                    • Lead with your personal 'why' to connect with others.

                      • Chapters

                      • 00:00 The Importance of Networking
                      • 02:17 Crafting Your Personal Brand
                      • 04:52 Top Networking Do's and Don'ts
                      • 09:51 Building Trust and Consistency in Networking

                        • Contact Us

                        Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                        If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                        If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                        See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                         

                        16 min
                      • S01:E35 - Brand Archetype Series - The Magician

                        Ever wonder why some brands don’t just sell—they transform? In this episode of Brand Chops, Zack Lemear and Chris Duhaime dissect the Magician archetype: the master of transformation, vision, and storytelling. You’ll learn how brands like Disney, Apple, and Tesla cast a spell on their customers by creating awe-filled, immersive experiences. Whether you’re a coach, tech innovator, wellness brand, or creative entrepreneur, this episode will show you how to bring real magic into your branding. Discover the psychographics of transformation-seeking customers, the keys to visual mystique, and the biggest pitfalls Magician brands must avoid. It's time to unlock your brand’s power and make the impossible feel possible.



                        Takeaways

                         

                        • The magician archetype is about turning dreams into reality.
                        • Magician brands thrive on innovation and transformation.
                        • Brands like Disney and Apple exemplify the magician archetype.
                        • Effective messaging is crucial for magician brands.
                        • Customers seek experiences that feel extraordinary.
                        • Avoid over-promising and under-delivering.
                        • Create immersive experiences through storytelling.
                        • Build a community around your brand.
                        • Use rich colors and elegant designs to evoke mystique.
                        • Focus on aspirational messaging to connect with customers.

                          •  

                          Chapters

                           

                          • 00:00 Introduction to the Magician Archetype
                          • 02:13 The Essence of Magician Brands
                          • 04:29 Psychographics and Messaging of Magician Brands
                          • 07:16 Practical Tips for Small Businesses

                            •  

                            Contact Us

                            Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                            If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                            If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                            See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                            9 min
                          • S01 E34 From Meh to Memorable: The Business Naming Blueprint

                            Your business name is your first impression—don’t waste it. In this episode of Brand Chops, Zack Lemear dives into the deceptively simple but often painful process of naming your business. Based on the book Hello, My Name is Awesome by Alexandra Watkins, this episode breaks down the exact steps to brainstorm, filter, and validate brand-worthy names that stick. You’ll learn the SMART process, the SMILE and SCRATCH tests, how to avoid the biggest naming mistakes, and why clarity always beats cleverness. Whether you’re just starting out or rebranding, this is your no-fluff roadmap to a name that actually works.

                             

                            Takeaways

                             

                            • Your name is your first handshake.
                            • The best names evoke curiosity and stick.
                            • Avoid being too literal or generic in naming.
                            • Don't let domain availability kill a good name.
                            • Clarity over cleverness is essential.
                            • Understand what your business stands for.
                            • Identify the emotions you want your name to evoke.
                            • Know your ideal client profile.
                            • Core values should be strong and unflappable.
                            • Your name will grow meaning over time.



                              • Chapters

                               

                              • 00:00 The Importance of Naming Your Business
                              • 02:40 Common Naming Mistakes to Avoid
                              • 05:34 Strategic Steps to Naming Your Business
                              • 11:19 Brainstorming Techniques for Business Names
                              • 16:48 Narrowing Down Your Name Choices
                              • 22:29 Testing Your Business Name
                              • 28:15 Finalizing Your Business Name

                                •  

                                Contact Us

                                Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                                If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                                If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                                See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                                35 min
                              • S01 E33 Brand Archetype Series - The Rebel

                                Ready to flip the table on “same-old” marketing? In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime rip into the Rebel archetype—the outlaws of branding who turn loyal customers into die-hard fans. You’ll learn:

                                • Why true rebels are more mission-driven than shock-driven

                                • The psychographics that make “rule-breakers” pull out their wallets

                                • Three guardrails to keep your message edgy, not alienating

                                • A step-by-step game plan to define your enemy, craft bold storytelling, and build a cult-like community

                                  • If you want a brand that customers would tattoo on their arm (without burning cash on gimmicks), press play and unleash your inner outlaw.

                                   

                                  Takeaways

                                   

                                  • Rebel brands challenge the status quo and attract nonconformists.
                                  • Customers of rebel brands seek individuality and a sense of belonging.
                                  • Messaging is crucial; it should be bold and provocative.
                                  • Rebel brands must have a clear cause or mission.
                                  • Avoid being rebellious for the sake of it; authenticity is key.
                                  • Rebel brands can alienate customers if messaging is too aggressive.
                                  • Building a community around the brand fosters loyalty.
                                  • Consistency in brand voice is essential for trust.
                                  • Small businesses can effectively use rebel branding by defining their enemy.
                                  • Bold storytelling is necessary to stand out in the market.

                                    •  

                                    Chapters

                                     

                                    • 00:00 Introduction to Rebel Branding
                                    • 02:48 Understanding the Rebel Archetype
                                    • 05:37 Psychographics of Rebel Brand Customers
                                    • 08:13 Common Mistakes in Rebel Branding


                                      • Contact Us

                                      Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                                      If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                                      If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                                      See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                                       

                                      9 min
                                    • S01 E32 Brand Archetype Series - The Hero

                                      Ready to swap “good enough” for greatness? In this power-packed Brand Chops dive, hosts Zack Lemear and Chris Duhaime break down the Hero archetype—the branding playbook built on courage, grit, and unstoppable momentum. Using Nike’s legendary Just Do It as the gold standard, they show why winning brands don’t sell products; they sell the promise of conquering personal limits. You’ll learn:

                                      • What drives Hero customers (hint: earned success, not shortcuts)

                                      • Visual and verbal cues that make Hero messaging pop—bold colors, action shots, “prove them wrong” copy

                                      • Three steps every small biz can steal: crystal-clear mission, rock-solid proof, and a challenge your audience can’t ignore

                                      • Common pitfalls (being too aggressive or over-promising) and how to dodge them

                                        • If your business exists to push people past excuses, hit play and gear up for a burst of brand bravery.



                                        Takeaways

                                         

                                        • The Hero Archetype is about courage and overcoming challenges.
                                        • Brands like Nike exemplify the Hero brand with their messaging.
                                        • A brand is defined by the experience it provides.
                                        • Hero customers value hard work and personal growth.
                                        • Messaging for Hero brands should be strong and empowering.
                                        • Visuals for Hero brands should be bold and dynamic.
                                        • Avoid being too aggressive in messaging to not alienate customers.
                                        • Trust is built through delivering real value and results.
                                        • Small businesses can effectively use Hero branding strategies.
                                        • Focus on customer empowerment rather than just competition.

                                          •  

                                          Chapters

                                           

                                          • 00:00 Introduction to Brand Archetypes
                                          • 00:23 Exploring the Hero Archetype
                                          • 02:03 Characteristics of Hero Brands
                                          • 05:01 Messaging for Hero Brands
                                          • 07:28 Implementing Hero Branding for Small Businesses


                                            • Contact Us

                                            Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                                            If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                                            If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                                            See you next time on Brand Chops, where we chop up brands to see what they're made of! 

                                             

                                            10 min
                                          • S01 E31 Original Content, Real Results: Standing Out in a Sea of Sameness

                                            Certified Financial Planner Dan Cohen left big-bank bureaucracy to build a boutique firm with a single mission: manage wealth and relationships that last generations. In this episode, Dan unpacks how original thought-leadership content, community service, and an iron-clad fiduciary mindset helped Cohen Investment Advisors break through one of the most overcrowded markets on earth—financial advising.

                                            We dig into:

                                            • Turning newspaper articles into a multi-channel authority engine
                                            • Defining (and sticking to) an ideal client profile without shrinking opportunity
                                            • Using “give first” sponsorships to accelerate referrals—zero sales pitches needed
                                            • Building a brand that survives its founder and serves fourth-generation clients
                                            • Advice for new advisors: ditch the quick sale, become an indispensable resource

                                            Whether you’re in finance, fitness, or food trucks, Dan’s approach proves a clear, purpose-driven brand can compound faster than any index fund. Hit play, take notes, and start chopping up your own brand.

                                             

                                            Takeaways

                                             

                                            • Creating original content helps differentiate your brand.
                                            • Building a brand should focus on long-term relationships.
                                            • Understanding your ideal client is crucial for success.
                                            • Community engagement enhances brand reputation.
                                            • Mistakes in branding often stem from a transactional mindset.
                                            • Trust is built through consistent client relationships.
                                            • Content marketing is essential for brand evolution.
                                            • Balancing personal and firm branding is important.
                                            • Investing time in client relationships pays off in loyalty.
                                            • New advisors should focus on being a resource for clients.

                                              •  

                                              Chapters

                                               

                                              • 00:00 Introduction to Financial Advising and Branding
                                              • 02:06 Differentiating Your Brand in a Competitive Market
                                              • 04:21 Understanding Your Ideal Client
                                              • 05:51 Building Community Connections
                                              • 08:05 Long-Term Relationships vs. Transactional Mindset
                                              • 10:36 Maximizing Client Happiness and Lifestyle
                                              • 12:00 The Importance of Giving First
                                              • 13:09 Evolving Your Brand Over Time
                                              • 14:58 Balancing Personal and Firm Branding
                                              • 19:17 Advice for New Advisors
                                              • 21:23 Conclusion and Contact Information


                                                • Contact Us

                                                Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


                                                If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.

                                                If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.

                                                See you next time on Brand Chops, where we chop up brands to see what they're made of!

                                                24 min

                                              About Brand Chops Podcast

                                              From the publisher's feed

                                              Brand Chops is a podcast for small businesses to learn how to build their brands and stop wasting money on marketing without a strategy. We give focused and bite sized examples of how branding can…