Brand Chops Podcast

S01:E40 Stop Wasting Time at Networking Events—Do This Instead

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Summary

Most networking advice stops at “show up.” Sarah Hubbard goes further—way further. In this episode of Brand Chops, she shares the MAPP framework: Mindset, Authenticity, Precise Messaging, and Purposeful Follow-Through. Whether you’re an introvert navigating a crowded industry or a seasoned pro looking for an edge, Sarah’s strategies will help you build a brand people trust, remember, and refer. Get ready to rethink networking—not as a numbers game, but as a powerful brand-building tool.

 

Takeaways

 

  • Networking should be purposeful and authentic.
  • Feedback is crucial for improving your brand.
  • The MAP framework includes mindset, intention, authenticity, precise messaging, and purposeful follow-through.
  • Building trust requires consistency in actions.
  • In crowded markets, personal branding is essential.
  • Introverts can leverage technology to prepare for networking events.
  • Creating meaningful connections is more important than pitching yourself.
  • Active listening can uncover opportunities to help others.
  • Follow-up should be personalized and genuine.
  • Your brand is how you make people feel. 



    • Chapters

     

    • 00:00 Introduction to Intentional Networking
    • 01:27 The Need for Authentic Networking
    • 06:45 The MAP Framework for Personal Branding
    • 11:09 Building Trust Through Consistency
    • 22:06 Standing Out in a Crowded Market
    • 28:33 The Importance of Problem-Solving Over Credentials
    • 29:05 Differentiating in a Crowded Market
    • 30:01 Listening to Customer Feedback
    • 30:57 Branding Beyond Aesthetics
    • 34:35 Networking Strategies for Introverts
    • 37:51 Building Connections Through Personalization
    • 39:32 The Power of Active Listening
    • 42:16 Shifting the Focus from Selling to Listening
    • 44:43 The Role of Storytelling in Networking
    • 50:53 The Value of Personal Follow-Up

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      Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.


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      See you next time on Brand Chops, where we chop up brands to see what they're made of! 

       

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