Sign up to save your podcasts
Or
Share S01:E49 The One-Page Brand Plan: Cut the Fluff, Keep the Focus
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S01:E49 The One-Page Brand Plan: Cut the Fluff, Keep the Focus
Most small businesses don’t need a 60-page strategy binder—they need a compass they’ll actually use. In this episode, we build a one-page brand plan your whole team can remember and run with. You’ll learn the six essentials—Vision, Mission, Values, Audience, Brand Promise, and your Top 3 priorities for the next 90 days—and how to make each one a single, clear sentence. We also cover rollout tactics that create real alignment: make it visible, onboard every new hire with it, and review it quarterly so it stays sharp. If your marketing drifts or your team answers strategy questions differently, this is the reset: tighten the plan, turn it into daily behavior, and watch execution accelerate.
Takeaways
Chapters
Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.
If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.
If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.
See you next time on Brand Chops, where we chop up brands to see what they're made of!
View all episodes
By Pivot CreativeMost small businesses don’t need a 60-page strategy binder—they need a compass they’ll actually use. In this episode, we build a one-page brand plan your whole team can remember and run with. You’ll learn the six essentials—Vision, Mission, Values, Audience, Brand Promise, and your Top 3 priorities for the next 90 days—and how to make each one a single, clear sentence. We also cover rollout tactics that create real alignment: make it visible, onboard every new hire with it, and review it quarterly so it stays sharp. If your marketing drifts or your team answers strategy questions differently, this is the reset: tighten the plan, turn it into daily behavior, and watch execution accelerate.
Takeaways
Chapters
Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense.
If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com.
If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful.
See you next time on Brand Chops, where we chop up brands to see what they're made of!