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Retail stores have unique opportunities to personalize a shopper's experience, but what do those look like? Understanding shopper habits is step one and the easiest in terms of data gathering. Using omni-channel approaches to reach them where they are is step two and much more challenging.
By Mitch BlackRetail stores have unique opportunities to personalize a shopper's experience, but what do those look like? Understanding shopper habits is step one and the easiest in terms of data gathering. Using omni-channel approaches to reach them where they are is step two and much more challenging.