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S01 Episode 08: Michael Osborne | Omnichannel Strategy and Personalization in Retail
Michael Osborne, CEO and President of SmarterHQ, shares how retailers can benefit by defining a sound strategy and personalizing the buying experience for their customers.
Key Takeaways:
1. Learn about your buyers and how they want to interact with your brand. When do they want to buy? What do they want to buy? How do they want to buy?
2. Define your strategy before your begin execution. Understanding what you are trying to accomplish allows you to focus on the data to support that strategy.
3. Simple execution is key. Don't take on a lot of flashy tools when they can't be used to their full potential. As you see success and have the talent to support more tools then expand.
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By Mitch BlackMichael Osborne, CEO and President of SmarterHQ, shares how retailers can benefit by defining a sound strategy and personalizing the buying experience for their customers.
Key Takeaways:
1. Learn about your buyers and how they want to interact with your brand. When do they want to buy? What do they want to buy? How do they want to buy?
2. Define your strategy before your begin execution. Understanding what you are trying to accomplish allows you to focus on the data to support that strategy.
3. Simple execution is key. Don't take on a lot of flashy tools when they can't be used to their full potential. As you see success and have the talent to support more tools then expand.