In today's episode, Alex Yeater, President of Conway Communications, shares his thoughts on the sales process and how understanding who your successful reps are is key in replicating positive experiences for the customer... resulting in greater sales. 

Key Takeaways:

1. Using conversion data to understand who your best reps are is necessary to grow and replicate success.

2. Focusing on the small details in a sales (i.e. pulling up an account) can make all the difference in the experience a customer has. Make them feel like royalty. 

3. If you aren't actively using analytics and adjusting your processes based on those analytics, you are behind.