Sterling Raehtz, ShopperTrak, joins us to share how sensory and traffic analytics can be used to better understand shopper habits and give retailers an advantage. 

Key Learnings

1) How using RFID technology to better track product can enhance the omni-channel experience

2) Sensory technology can better equip stores to understand their traffic patterns so they can staff to meet customer needs

3) Know what how your sales team sells. Are they marathoners or sprinters? Make sure you staff appropriately to take advantage of each skill set.