Every week, Adam Mosseri, aka the Head of Instagram, answers questions on his Stories in his weekly AMA. 

I’ve been quietly stalking these for ages, but I’ve decided to start bringing the good stuff here to the podcast and breaking it all down for you.
 
Because let’s be honest... some of his answers are helpful... and others need a little extra explaining :) So each week, I’ll give you the real takeaways and how to actually use them to grow on Instagram.

In this episode, we’re covering 4 topics he touched on this week:

1. The metrics that matter most for Reels
2. How often you should actually post
3. Do inactive followers affect your reach?
4. And the most interesting one: Instagram Search (and why it’s becoming very important)

HOOKED - The Program
http://evelongfield.com/hooked

How to make the algorithm adore you

http://evelongfield.com/algo