We all know hooks matter.

But what no one tells you is how to tell if yours are actually doing their job.

In this episode of Talk Insta to Me, I’m showing you two real ways to measure the effectiveness of your hooks, so you can stop guessing and finally understand what’s working (and what’s not).

You’ll learn exactly where to check your skip rate, what your view-through numbers really mean, and why copying “viral hook templates” is probably hurting more than helping.

If you’ve ever asked yourself:
 → Why is no one watching my Reels? 🤔
 → Am I starting my content strong enough? 🧐
 → What even is a good hook these days? 😵‍💫

…this episode is your answer.

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

If you’ve ever felt like you’re doing “all the right things” on Instagram but still not seeing growth… this is for you.

In this episode, we’re cutting out the BS with a quick 6-question Instagram mini audit that shows you exactly what’s working in your content, and where you might have some work to do. 

This will give you the foundation to start 2026 off with a strong strategy 💪🏼

And don't forget: if you need my help, you know what to do 🤗⤵️

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

In this raw episode, I share the story of how trying for baby number two led me to a diagnosis I never expected: a 3cm growth-hormone–secreting brain tumour.

For years I blamed my irregular cycles, my swelling, my fatigue, my changing face, and my chaotic hormones on postpartum, stress, or “just being busy.”

But while trying to understand my fertility, a single blood test opened the door to a much bigger truth.

Inside this episode, I walk you through:
 • the slow and subtle symptoms I ignored
 • my PCOS misdiagnosis
 • the blood test result that made me question everything
 • how I pushed for further testing
 • the shocking growth hormone level that changed my life
 • the moment I heard the words “you have a 3cm tumour”
 • my surgery and recovery
 • and the terrifying postoperative bleed + call for an ambulance that followed

This is a story about intuition, self-advocacy, resilience, and learning to trust your body when something feels wrong, even if no one else sees it.

If you’re on a fertility journey, navigating hormonal chaos, or just want to hear the truth behind one of the wildest medical journeys I’ve ever lived through… this episode is for you 💖

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

Sooo... is Black Friday unethical oooorrrr?

If you’re planning to buy something OR sell something this Black Friday, this episode is for you.

We’re diving into questions like:
→ When is Black Friday just consumer madness… and when does it make sense?
→ How do you decide what’s actually worth buying?
→ If you’re a business owner, should you sell during Black Friday, and how can you do it in a way that feels good and not gross?

Plus, I may or may not be teasing something VERY exciting I’ve got coming 👀
(Okay fine, I am — but I’m not spilling the details just yet.)

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

Not every Reel needs to be a masterpiece.
Not every post needs to reinvent the wheel.
Not every piece of content needs 3 hours of editing.

Enter: lazy girl Reels 😮‍💨

I’m sharing 3 ridiculously easy Reel features (these are in-built Instagram features!) in today’s episode, including the one I posted last week that got way more questions than I expected.

If you’re tired, busy, or just don’t have a lot of inspo some days, you’ll love this episode.

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

In this epsiode breaking down the shadiest growth tactics that are still being used (yep, even in 2025), why they don’t work, and what to focus on instead if you actually want growth that matters.

I'll also reveal which of these I have actually used myself on my old accounts, and what I've learned form making these mistakes 🫣

It's a juicy one, so let's dive in! 

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

Consistency, consistency, consistency 😵‍💫
Everyone talks about it, but what does it actually mean? 

And how important is it, really?

In this episode, I break down what consistency actually is (and what it isn’t), why it matters more than you think, and why it doesn’t mean posting every day until you burn out. 

We’ll talk about consistency for your audience, your business, and yes… for the algorithm too.

If you’ve ever said “I try to be consistent” but don’t really know what that looks like? This episode is for you ❤️

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

If you’ve been following me for a while, you know one of my biggest pet peeves is when people scream:

“OMG the algorithm has changed!!” 

🙄🙄🙄

Because truth is… the algorithm rarely changes.

But...Instagram is now testing something that actually could change everything.

And I’ve got high hopes. (Cautious ones, of course.😉)

Want to know what this new update is and why it might finally help your content rise above the noise?

This episode's for you! 

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

Everyone’s chasing reach like a dog who thinks you threw the ball 🐶🎾

The word "viral" gets tossed around like confetti 🎊

And reach? Feels harder to get than a reply from Instagram support 👀

But reach, going viral or a million views don't mean anything if you don’t know this one thing.

Let's chat in today's episode.

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE

You’ve probably heard the rumours… 👀

🤔 Followers don’t matter anymore?
🤔 Instagram is punishing Trial Reels?
🤔 There’s a new version of the app that’s just Reels, Reels, Reels?

And you're wondering: what’s true, what’s nonsense, and what does it actually mean for your strategy?

In this episode, I’m breaking down 7 things you need to know right now, straight from Adam Mosseri’s AMA, plus I'm sharing a few very valuable insights from my own strategies and tests.

If you're serious about staying ahead without freaking out every time someone whispers "algorithm," this one’s for you 🤗

THE BLACK FRIDAY GROWTH BUNDLE 👇🏼
http://evelongfield.com/bfb

HOOKED - THE MASTERCLASS 👇🏼
CLICK HERE