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S01E03 - Choosing the right niche (with Examples)
- Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
- The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
- Have your say for season 2: SURVEY
In Episode 3 of the One Message Away Podcast, hosts Andrej Persolja dives into the critical decision of whether to niche down or remain broad in your business's approach. The episode unravels the nuances of niching down; focusing on a specific problem you solve, targeting a specific group of customers, or opting to stay wide and target multiple segments. Andrej discusses the implications of each strategy, sharing insights based on real-world examples from B2C, B2B, and consulting perspectives. From Bluetooth trackers to language learning browser extensions, examples highlight how businesses can grow by honing in on a use case or audience. Andrej also explores when to pivot from broad to specialized approaches to maximize revenue and establish authority in your niche. Tune in to get valuable insights, whether you're an early-stage startup or an established company aiming for growth. Don't forget to like, subscribe, and share with your colleagues to help them nail their positioning strategies.
Subscribe and join us on this journey to become a niche leader!
#NicheMarketing #BusinessStrategy #Podcast #Entrepreneurship #MarketingInsights
- Connect on LinkedIn: https://www.linkedin.com/in/apersolja/
- Follow on Threads: https://www.threads.net/@apersolja NEW
- Follow on IG: https://www.instagram.com/apersolja/
- Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEW
niching down, target audience, customer segment, marketing related problems, niche leader, conversion rates, positioning specialist, digital marketing strategies, content writing, customer acquisition, user interviews, content writing, copywriting, SaaS companies, SEO space, Bluetooth tracker, positioning specialist, tech companies, niche leader, target segment, lead generation, Elia, Kobi, mobile app, dyslexic children, user acquisition, customer segments, monetization, consulting, brand broadening.
Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.
00:00 To Niche down or Not to Niche down?
03:55 Niche down on a specific use case
06:51 Targeting Broadly with Specific Use Case
10:10 Niche Targeting for Market Success
13:56 Niche Leadership in Purchase Decisions
17:14 Niching Down for Early Growth
View all episodes
By Andrej Persolja- Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
- The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
- Have your say for season 2: SURVEY
In Episode 3 of the One Message Away Podcast, hosts Andrej Persolja dives into the critical decision of whether to niche down or remain broad in your business's approach. The episode unravels the nuances of niching down; focusing on a specific problem you solve, targeting a specific group of customers, or opting to stay wide and target multiple segments. Andrej discusses the implications of each strategy, sharing insights based on real-world examples from B2C, B2B, and consulting perspectives. From Bluetooth trackers to language learning browser extensions, examples highlight how businesses can grow by honing in on a use case or audience. Andrej also explores when to pivot from broad to specialized approaches to maximize revenue and establish authority in your niche. Tune in to get valuable insights, whether you're an early-stage startup or an established company aiming for growth. Don't forget to like, subscribe, and share with your colleagues to help them nail their positioning strategies.
Subscribe and join us on this journey to become a niche leader!
#NicheMarketing #BusinessStrategy #Podcast #Entrepreneurship #MarketingInsights
- Connect on LinkedIn: https://www.linkedin.com/in/apersolja/
- Follow on Threads: https://www.threads.net/@apersolja NEW
- Follow on IG: https://www.instagram.com/apersolja/
- Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEW
niching down, target audience, customer segment, marketing related problems, niche leader, conversion rates, positioning specialist, digital marketing strategies, content writing, customer acquisition, user interviews, content writing, copywriting, SaaS companies, SEO space, Bluetooth tracker, positioning specialist, tech companies, niche leader, target segment, lead generation, Elia, Kobi, mobile app, dyslexic children, user acquisition, customer segments, monetization, consulting, brand broadening.
Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.
00:00 To Niche down or Not to Niche down?
03:55 Niche down on a specific use case
06:51 Targeting Broadly with Specific Use Case
10:10 Niche Targeting for Market Success
13:56 Niche Leadership in Purchase Decisions
17:14 Niching Down for Early Growth