• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY

Welcome to the final episode of the first season of the One Message Away Podcast! In this special episode, host Andrej Persolja dives deep into his comprehensive approach to differentiation, helping you stand out in crowded markets and become a niche leader in your industry.

Throughout the season, we've explored the essential elements of differentiation, emphasizing that it's not about being the loudest but about resonating best with your ideal customers. Andrej recaps our journey and reveals his three-step process for achieving effective differentiation.

In this episode, you'll discover:

• Why positioning misalignment can be a company killer and how to test for it.
• An exercise to ensure your team is aligned on your company's goals and product focus.
• Insights into conducting a positioning audit and building a growth team.
• Strategies for uncovering market data through surveys, interviews, and focus groups.
• How to develop and test three different positioning strategies to find the right fit for your company.

Whether you're struggling with high user acquisition costs, low conversion rates, or simply want to scale effectively, this episode is packed with actionable insights to help you succeed.

If you want to learn more and receive a 90-day plan on positioning your company as a niche leader, participate in our survey linked in the description. Your feedback will also help shape the content for season two!

Thank you for joining us this season. Don't forget to like, subscribe, and hit the notification bell to stay updated with our new content. Subscribe to our newsletter for more in-depth insights and strategies. May your customers love you and truly understand your products!

#Differentiation #Positioning #NicheLeadership #BusinessStrategy #MarketPositioning #Podcast

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Keywords

content strategy, thought leadership, authority building, AI company, leads, content challenges, strategy duration, client understanding, resonating content, content experimentation, content consistency, content promotion, LinkedIn content, top of funnel content, short form content, podcasts, long form videos, blogs, case studies, sales process, positioning problem, authority positioning, personal profiles, management exposure, content analysis, company page growth, lead engagement, personalized content, systematic approach, competitive advantage

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 Effective Website Positioning Strategy

04:49 Aligning Departmental Focus Questions

06:52 Company Growth: Key Strategy Questions

13:03 Future-Proofing Business Strategy

16:01 Identify and Align Company Focus

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY

Welcome to Episode 7 of the One Message Away from the Nail Your Positioning Podcast hosted by Andrej Persolja! In this episode, we're diving deep into the world of content strategies and identifying where many go wrong.

Join us as Andrej breaks down the five biggest reasons why content strategies fail and how you can avoid these pitfalls. From sticking to your strategy long enough to experimentation and consistency, Andrej offers valuable insights that can transform your approach to content creation.

We'll cover:

• The importance of giving your strategy time to produce results.
• How to ensure your content resonates with your target audience.
• The value of experimentation and testing to find what truly works.
• Maintaining consistency in your message and topics.
• How to effectively promote your products within your content.

Andrej also shares real-world examples from his experience, including how he helped a growing AI company achieve remarkable results. You'll learn about the importance of short-form content for building leads and the role of middle and bottom funnel content in converting prospects into loyal customers.

Whether you're in B2B, B2C, or leading a founder-led movement, this episode provides actionable strategies to enhance your content game.

If you're ready to position yourself as an authority in your field, hit play and let's get started. Don't forget to like, subscribe, and click on all the links for exclusive bonus content and a chance to get your hands on the 90-day plan to position your company as a niche leader.

Socials

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• Follow on Threads: https://www.threads.net/@apersolja NEW
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• Follow on Bluesky: https://bsky.app/profile/apersolja.bsky.social NEW

Keywords

content strategy, thought leadership, authority building, AI company, leads, content challenges, strategy duration, client understanding, resonating content, content experimentation, content consistency, content promotion, LinkedIn content, top of funnel content, short form content, podcasts, long form videos, blogs, case studies, sales process, positioning problem, authority positioning, personal profiles, management exposure, content analysis, company page growth, lead engagement, personalized content, systematic approach, competitive advantage

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 "Mastering Content for Long-Term Success"

03:28 Experiment More with Content

09:15 Boost Leads with Short-Form Content

12:19 Positioning as Authority in Sales

15:56 Monthly Content Strategy & Feedback

18:05 Streamlining B2B Marketing Funnel

20:57 "Subscribe for Exclusive Content"

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY

In episode 6 of the One Message Away Podcast, host Andrej Persolja dives deep into the complexities of choosing the right business model in today's unpredictable market. As SaaS sales decline and the corporate world grows cautious of startup collaborations, businesses must evaluate whether to pivot from a sales-first approach to product-led growth, or vice versa. Andrej discusses key indicators for when it's time to innovate your business model, challenges of making the shift, and the critical role of team dynamics in this transformation. With insights from working with over 300 companies, Andrej explores the costs, time, and strategic shifts necessary for a successful transition, drawing from real-world examples and his extensive experience. Tune in to discover how to stand out in a saturated market and gain an unfair advantage through the right business strategy. Whether you're focused on becoming a niche leader or optimizing your current model, this episode provides valuable guidance for navigating business model changes.

Listen now and make sure to like, subscribe, and join the waiting list for Andrej's free 90-day plan to become a niche leader!

#BusinessModelInnovation #ProductLedGrowth #SalesStrategy #BusinessStrategy #SaaS #Entrepreneurship #NicheMarket #AndrejPersolja #NailYourPositioningPodcast

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Keywords

Product growth, SaaS sales, enterprise sales, business model, pivot business model, marketing problems, niche leader, saturated market, technology improvements, product development, resources, price competition, lead generation, sales cycles, market volatility, cash flow, startups, product led growth, sales enterprise, funnel, product market fit, product marketing, appointment setter, growth marketers, digital funnels, lead magnets, PLG, corporate bank sales, AppSumo, lifetime deals, investment strategy

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 Choosing the Right Business Model

06:19 Challenges of Niching and Sales Timing

09:55 Switching to Product-Led Growth Challenges

12:33 Engineering Firm's Shift to PLG Strategy

15:41 "Transitioning to Product-Led Growth"

17:53 Align Team Goals for Growth

• Join the Ethical Emails newsletter: https://www.ethicalemails.co/subscribe

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY
• 
  

Welcome to the fifth episode of the One Message Away Podcast, where we dive deep into the world of email marketing with special guest Yuval Akerman! ️ Yuval, a brilliant mind in the realm of email marketing and newsletters, shares her insights on how to transform email marketing from a simple transactional tool into a powerful communication channel that captivates and converts.

In this episode, hosted by Andrej Persolja, we explore the strategic side of email marketing - emphasizing humor and authenticity as key elements in creating engaging email content. Yuval discusses the crucial role of feedback loops, the importance of personalization, and the impact of evolving technology on deliverability and user experience.

We touch upon significant challenges marketers face today, including the limitations of using data like open rates and how companies can differentiate themselves in a competitive market. Learn about effective tactics for audience engagement, the significance of aligning strategies with audience preferences, and what the future holds for email marketing amidst rapid technological advancements.

Whether you're a seasoned marketer or just starting your journey, this episode is packed with valuable tips to elevate your email marketing game. Tune in to hear how you can connect with your audience, boost conversions, and become a leader in your niche!

Highlights:

• Understanding email marketing as a conversation, not a blast
• Balancing promotional tactics with audience expectations
• Utilizing humor and authenticity for engaging content
• Importance of personalization and strategic segmentation
• Navigating new challenges with AI and email deliverability
• Looking ahead: Trends shaping the future of email marketing

Don't miss out on these expert insights—hit play now and transform your approach to email marketing.

Connect with Yuval Akerman:

• Ethical Email Newsletter:
• Subscribe here
• LinkedIn:
• Yuval Ackerman
• Blue Sky & Threads: @ethicalemails

Join the Conversation:

• Subscribe to One Message Away Podcast for more expert insights.

Like this episode? Give us a thumbs up, subscribe, and let us know your thoughts in the comments below!

#NailYourPositioning #EmailMarketing #Podcast #HumorAndAuthenticity #DigitalMarketing #AudienceEngagement #MarketingStrategies

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Socials - Andrej Persolja

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Keywords

email communication, email marketing, user experience, customer feedback, feedback loops, misconception, email sales, humor in emails, email authenticity, podcast, marketing problems, connect with audiences, paying customers, niche leader, competition elimination, stand out, expert interviews, ethical newsletter, algorithm changes, activation sequences, marketing mistakes, email strategy, conversation with subscribers, personalization, email clicks, CTR, user behavior, segmentation, transactional emails, deliverability.

Bios

Yuval Ackerman is the founder of Ethical Emails, a boutique email marketing consultancy for B2B and eCommerce B Corps, 1% for the Planet, and other good-doing brands.

She challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and human-centric marketing to improve email engagement and performance.

In her spare time, Yuval is a songwriter/music producer, a full-time nomad on a mission to find a place to call home, and a devoted pasta lover.

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 Yuvali's Innovative Newsletter Expertise

04:22 Differentiate and Excel Beyond Copying

08:31 Enhancing Email Strategy Through Feedback

09:52 Transactional Email Strategy Essentials

13:30 Questioning Data Reliability in KPIs

16:21 Email Success and Conversion Metrics

19:38 Misleading Email Impact on Conversions

22:51 Audience-Centric Decision Making

26:02 Email Personalization vs. Strategy Balance

30:22 Gradual Strategy Implementation Challenges

33:31 Patagonia's One-Size-Fits-All Email Strategy

38:38 Newsletter and Social Media Strategy

40:22 Humor and Authenticity in Communications

44:23 AI's Role in Email Marketing

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY
• 
  

In Episode 4 of the One Message Away Podcast, host Andrej Persolja dives deep into the importance of understanding your audience to effectively differentiate your brand in a saturated market. 

Discover why simply being loud isn't the solution to outshining competitors and why knowing your audience's needs and preferences is key to converting them into loyal customers. Andrej discusses how companies often miss the mark by focusing on templated customer behaviors and how genuinely connecting with your audience can lead to meaningful differentiation. 

Tune in to learn actionable insights on how to gather the right data on your clients, craft targeted messaging, and ensure your brand's unique qualities resonate with those who matter most – your customers. Plus, stay tuned for a teaser about the next episode's focus on emails and an exciting guest appearance. Don't forget to like, subscribe, and leave your thoughts in the comments! Join us to nail your positioning and make your audience care.

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Keywords

Audience resonance, differentiation, target audience, customer engagement, customer pain points, market research, competitor analysis, niche leader, marketing strategies, customer needs, client connection, social media engagement, unique content, sales decisions, customer behavior, target messaging, content creation, inbound leads, customer segments, persona PDFs, marketing audits, customer research, sales challenges, market saturation, product differentiation, client knowledge, audience interaction, messaging frameworks, mission differentiation, product positioning, data validation.

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 Prioritizing Customer-Centric Differentiation

03:02 "Mastering Niche Marketing Podcast"

08:04 Customer-Centric Product Differentiation

12:47 Evaluating Client Data Needs

15:21 Building Unique Green Products

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY
• 
  

In Episode 3 of the One Message Away Podcast, hosts Andrej Persolja dives into the critical decision of whether to niche down or remain broad in your business's approach. The episode unravels the nuances of niching down; focusing on a specific problem you solve, targeting a specific group of customers, or opting to stay wide and target multiple segments. Andrej discusses the implications of each strategy, sharing insights based on real-world examples from B2C, B2B, and consulting perspectives. From Bluetooth trackers to language learning browser extensions, examples highlight how businesses can grow by honing in on a use case or audience. Andrej also explores when to pivot from broad to specialized approaches to maximize revenue and establish authority in your niche. Tune in to get valuable insights, whether you're an early-stage startup or an established company aiming for growth. Don't forget to like, subscribe, and share with your colleagues to help them nail their positioning strategies.

Subscribe and join us on this journey to become a niche leader!

#NicheMarketing #BusinessStrategy #Podcast #Entrepreneurship #MarketingInsights

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Keywords

niching down, target audience, customer segment, marketing related problems, niche leader, conversion rates, positioning specialist, digital marketing strategies, content writing, customer acquisition, user interviews, content writing, copywriting, SaaS companies, SEO space, Bluetooth tracker, positioning specialist, tech companies, niche leader, target segment, lead generation, Elia, Kobi, mobile app, dyslexic children, user acquisition, customer segments, monetization, consulting, brand broadening.

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 To Niche down or Not to Niche down?

03:55 Niche down on a specific use case

06:51 Targeting Broadly with Specific Use Case

10:10 Niche Targeting for Market Success

13:56 Niche Leadership in Purchase Decisions

17:14 Niching Down for Early Growth

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY
• 
  

Welcome back to the One Message Away Podcast! In Episode 2, host Andrej Persolja dives deep into the crucial topic of finding your competitive edge in a saturated market. Without a clear differentiation strategy, your business risks getting overlooked, affecting everything from user acquisition costs to conversion rates and overall growth.

Andrej shares insights from his vast experience working with over 30 companies one-on-one and more than 300 through workshops. This episode provides practical steps to help you stand out in ways that matter to your audience, discussing various avenues for differentiation, from product innovation and user experience to business model transformation and branding.

Discover real-world examples, such as how Tesla revolutionized the automotive industry and how companies like Agency Collab are leveraging AI innovations. Learn about the importance of identifying gaps in the market, aligning customer needs with your strengths, and creating a sustainable competitive advantage.

Don't miss the chance to build your path to becoming a niche leader. Whether you're an early-stage startup or a well-established business, this episode is packed with strategies to make your competition irrelevant.

Subscribe for more insightful content and join us in this journey to mastering market positioning. Let us know your thoughts in the comments, share your stories, and hit that subscribe button to stay updated on future episodes.

Socials

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Keywords

Edge in crowded market, User experience, Gamification system, Differentiation strategy, Niche leader, AI revolution, Innovation in product, Market gap, Tesla example, User acquisition cost, Conversion rates, Target audience, Marketing related problems, Saturated markets, Brand competition, Unique content, Market change, Technology innovation, Specific use cases, Product led growth, Competitor analysis, Customer needs, Business model differentiation, Brand positioning, Unsatisfied market need, Sales process, Investment, Product strategy, Customer feedback, Brand awareness.

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 AI Niche Solutions Emerging

05:45 Competing Through Innovation and Strategy

09:01 Focus on Best Fit Customers

11:38 Becoming the Leading Brand

15:22 Niching down use case

18:23 Identifying Customer Needs for Success

20:38 Uncovering your Competitive Edge

• Test your Positioning Authority and get a benchmark score against the industry: https://apersolja.com/positioning-authority-assessment-tool/
• The waitlist for the 90-day plan to become a niche leader is now open: JOIN (or here if link doesn’t work)
• Have your say for season 2: SURVEY

In season one of the 1 Message Away podcast we are talking about how to stand out in crowded markets and position your company as a niche leader.

Socials

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Keywords

niche leader, crowded markets, customer engagement, differentiation, audience resonance, meaningful relationships, user acquisition, average conversion rate, competition removal, market authority, niche leading content, sustainable growth, marketing initiatives, customer conversion, product differentiation, ad space competition, onboarding survey, post purchase survey, gamified system, user experience, customer satisfaction, SaaS business, business challenges, product demos, sales process, buying process, ICP customers, memorable idea, word-of-mouth, podcast content

Bio

Andrej Persolja is a visionary positioning strategist known for his candid perspective on the challenges faced by modern companies. With a keen understanding of the saturated markets and the struggle for differentiation, Andrej has built his career on helping companies discover their unique essence. His insights into the mundanity that often plagues organizations have positioned him as a thought leader, inspiring businesses to break free from the monotony and find their distinct voice in a crowded world. Through his innovative approaches, Andrej helps companies uncover what truly makes them special, navigating them towards a path of genuine distinction and success.

Timestamps

00:00 Stand out and eliminate the competition

03:04 Building Authority on LinkedIn

06:21 Micro SaaS Growth Challenges

09:46 Strategic Advantage Through Gamification

14:27 Avoiding Generic Business Strategies

19:45 What to expect next