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Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.
Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com
Watch the video at insidemarketingdesign.co/at/contentful
0:00 - Intro
1:10 - Brand design team structure
5:00 - What the brand design team works on
6:20 - Being promoted to management
11:20 - Working on a project at Contentful
15:45 - Dividing the design work
17:40 - Project management
20:50 - Measuring success
22:05 - Web design at Contentful
25:00 - Goals & challenges
27:50 - The impact of brand design in the company
31:00 - Wrap up
5
1313 ratings
Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.
Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com
Watch the video at insidemarketingdesign.co/at/contentful
0:00 - Intro
1:10 - Brand design team structure
5:00 - What the brand design team works on
6:20 - Being promoted to management
11:20 - Working on a project at Contentful
15:45 - Dividing the design work
17:40 - Project management
20:50 - Measuring success
22:05 - Web design at Contentful
25:00 - Goals & challenges
27:50 - The impact of brand design in the company
31:00 - Wrap up