Inside Marketing Design

By Charli Marie Prangley

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.... more

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FAQs about Inside Marketing Design:

How many episodes does Inside Marketing Design have?

The podcast currently has 42 episodes available.

Inside Marketing Design episodes:

November 15, 2023Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr
In this episode, Charli talks with Julian Lehr, part of the “Magic Team” at Linear. They discuss the intricate world of marketing design and content creation, and how these elements work together to enhance user experience. Julian shares his process for crafting engaging landing pages, and how tight collaboration makes it all possible. Julian also talks about the challenge of creating content with substance, why he describes what he does as “packaging design”, and what makes a powerful first impression for a product.

Key Takeaways
01:30 - Why Julian describes what he does as “packaging design”
03”10 - The “Magic Team” at Linear
07:15 - How designers collaborate at Linear
09:30 - How Linear approaches content marketing and storytelling
15:40 - Where content fits in the design process
18:45 - Julian’s process for writing and creating the Linear homepage
27:41 - How Julian and his team worked through the challenges of a homepage redesign
36:40 - The design community’s reaction to the new Linear homepage
39:18 - How Linear measures the success of a website
41:40 - What’s next for the website
43:54 - Other projects Julian is working on
48:50 - Processes and tools at Linear
53:12 - Julian’s advice for people who want to create impactful marketing design

Links
Linear
Julian on Twitter
Julian on LinkedIn

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

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...more
58min
September 06, 2023Solving problems as cross-functional 'astropods' - S04E05 with Piotr Śmietana
In this episode, Charli talks with Piotr Śmietana, Director of Brand and Marketing Creative at Superside. They discuss the innovative structure of Superside’s marketing creative team and the significant role of each individual's creative voice in shaping the brand's future. Piotr dives into Superside’s brand refresh, the use of the “Brand Collab” Slack channel for fostering collaboration, the concept of Creative as a Service, and how they have bridged some of the difficulties of remote work with “astropods”.

Key Takeaways
01:22 - Inside the marketing creative team at Superside
03:07 - How Piotr describes his responsibilities
04:00 - Collaboration and creative challenges
11:16 - How Piotr describes the Superside brand
15:03 - Superside’s brand refresh
19:14 - The challenges of rebranding
22:47 - What are “astropods” and how do they work?
33:43 - What is “Creative as a Service”?
44:52 - Metrics, and how Superside tracks performance
46:00 - Challenges, and what’s next for Superside
47:06 - Piotr’s advice for anyone who wants to create really impactful brand and marketing design work

Links
Superside
Piotr on LinkedIn

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
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Spotify
Google Podcasts
YouTube
...more
51min
August 02, 2023Branding an AI company - S04E04 with Lin Zagorski Latimer
In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding.

Key Takeaways
01:10 - Inside the brand team at Scale AI
02:00 - Lin’s responsibilities as a Senior Brand Designer
05:05 - Where does the brand team fit within the company structure?
06:42 - What teams Lin collaborates with the most
08:20 - How Lin collaborates with product designers
09:55 - How Lin thinks about the Scale AI brand and their audience
15:57 - How has the explosion in AI affected the company?
18:42 - Working on the 2023 AI Readiness Report
25:07 - How Scale AI works and collaborates with agencies
38:01 - Maintaining brand consistency and managing internal feedback
40:25 - Challenges Lin is currently facing
41:35 - Lin’s advice for creating impactful marketing design

Links
Scale AI
Lin on LinkedIn
Lin on Twitter
Lin’s website
Scale AI’s 2023 AI Readiness Report

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
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Spotify
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YouTube
...more
44min
July 05, 2023What it really means to "level up" a brand - S04E03 with Dan Edwards
In this episode, Charli talks with Dan Edwards, Senior Visual Designer at Snyk, about his strategies for exceptional brand design. Together, they go behind the scenes of Snyk’s brand transformation, from the initial decision-making process to the challenging task of creating a brand design system. Dan also shares his insights on collaborating with product and marketing teams, the importance of trust in the process, and some of the hurdles he’s encountered along the way.

Key Takeaways
01:48 - Dan’s responsibilities as Senior Visual Designer at Snyk
03:27 - Where does the brand design team fit in Snyk’s company structure?
11:26 - Building and implementing a brand design system
15:13 - The role of trust in the design process
21:11 - What role does the marketing website play at Snyk?
23:07 - The process of rebranding the website
32:41 - How the design system works at Snyk
47:52 - What are some future challenges for Dan and Snyk?
51:20 - Dan’s advice for creating impactful brand and marketing design work

Links
Snyk
Dan on LinkedIn
Dan on Twitter
Figma

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
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Spotify
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YouTube
...more
56min
June 07, 2023Behind-the-scenes with Webflow's Brand Studio team - S04E02 with Jess Rosenberg
In this episode, Charli talks with Jess Rosenberg, Director of Brand Design and Creative at Webflow, about how brand design works at the company, their key success metrics, and how they are able to consistently put out high-quality work.

Jess also does a deep dive into how Webflow Conf came to be, and how exactly the brand studio team translated the Webflow brand into a live event.

Key Takeaways
01:32 - What is the brand studio team at Webflow responsible for?
02:40 - Jess’s role as Director of Brand Design and Creative
04:07 - How do you measure success with a team of multidisciplinary creatives?
06:43 - How the bran studio team is structured at Webflow
09:45 - How Webflow works with external agencies
11:02 - How the brand studio collaborates with other teams inside Webflow
16:01 - How did Webflow Conf come together and what was the brand studio team responsible for?
22:51 - How Jess’s team created ties between the Webflow Conf sub-brand and the company’s main brand
27:25 - Collaborating with the marketing team on a huge event
30:57 - Creating demand gen campaign assets
33:58 - How Jessica’s team has created a super-fast design system
36:33 - How the brand studio team interacts and works with data
37:13 - How does Webflow use Webflow?
40:59 - How often is the Webflow marketing site updated?
42:20 - Jess’s advice to those who want to create impactful brand and marketing design work
Links
Webflow
Jess on LinkedIn
Inside Marketing Design at Webflow with Senior Brand Designer Johnnie Gómez
Figma

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
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Spotify
Google Podcasts
YouTube
...more
45min
May 03, 2023How ConvertKit's Brand Studio team has evolved - S04E01 with David Preston
In this episode, Charli is joined by David Preston, Senior Brand Designer at ConvertKit. They do a deep dive into how ConvertKit has evolved over the years, what systems and processes have worked, what has needed to change, and what challenges they are still facing.

David was a guest in season two of Inside Marketing Design where talked about his work as the Brand Marketing Manager at Sendible. Since joining ConvertKit in 2022, he has led the charge in some key areas and helped build out new systems that are critical for a small team.

Key Takeaways
02:17 - Who is on the brand studio team at ConvertKit?
04:54 - How would you describe your responsibilities as Senior Brand Designer?
08:37 - How the brand studio team collaborates
17:13 - What is ConvertKit’s Creator Network?
20:34 - David’s process for creating assets
28:46 - Design systems at ConvertKit
35:47 - What’s next for ConvertKit’s design system?
39:36 - How ConvertKit completely overhauled their website
44:15 - Charli’s top redesign priorities
49:05 - What David is looking forward to solving next
54:22 - David’s advice for aspiring brand and marketing designers

Links
ConvertKit
David on LinkedIn
Inside Marketing Design at Sendible with Brand Marketing Manager David Preston
ConvertKit Creator Network
I Am A Creator
Inside Marketing Design at Pitch with Designer & co-founder Jan Martin
Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
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Spotify
Google Podcasts
YouTube
...more
59min
December 16, 2022Lessons from design leaders in Season 3
The idea of reflecting on what you’ve heard and what you've learned is one of the best ways to actually take action on those learning. So, in this episode, we’re looking back at the most interesting and challenging parts of season 03 and distilling some actionable takeaways.

We want to hear your takeaways as well. Please feel free to share them on YouTube or social media, or reach out directly.

Key Takeaways
00:00 - Reflecting is the best way to learn
02:05 - The importance of a Brand Manager
04:04 - Rebrands
06:24 - Product imagery in marketing design
09:41 - Design systems
12:25 - Data and testing
16:07 - Copy and copywriters
19:31 - Design founders
19:57 - Working with contractors and agencies
21:59 - Taking ownership
23:18 - What’s coming in season 04

Links
Catch up on any episodes you missed:
Pitch
Monday.com
Auth0
Zapier
Sketch
Paystack
Oyster
Funding Circle
Planoly
Chargebee
RightMessage
Zendesk

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
YouTube

Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
...more
25min
December 07, 2022 S03E12 - Zendesk (Kristina Alford and Meghan Kelley)
In this episode, Charli talks with Design Director, Kristina Alford, and Senior Digital Designer - Design Systems, Meghan Kelley, about creating systems and processes to maintain consistency, foster team connection and bridge silos across a very large organization, as well as how they use goals and functional teams to strengthen collaboration

Zendesk offers customer service and sales CRM tools that businesses use to give their customers a great experience.

Meghan was impacted by Zendesk's recent layoffs and is now looking for her next opportunity to evolve emerging or established design systems. Connect with her on LinkedIn if you’re hiring! https://www.linkedin.com/in/meghangkelley/
...more
54min
November 30, 2022S03E11 - RightMessage (with Co-Founder, Brennan Dunn)
In this episode, Charli talks with Brennan Dunn, Co-Founder at RightMessage. Brennan is one of only two people at RightMessage, and he talks about how he balances all the various tasks on his plate, including design. Brennan also talks about personalization, and how focusing on specific segments of your audience can lead to a greater connection and, ultimately, higher conversion rates.

Right Message is a tool that helps creators survey their audience to segment them and provide the most relevant content for that segment, as well as personalize their websites to speak directly to a certain audience segment.
Key Takeaways
02:01 - How design works at RightMessage
07:17 - How Brennan describes the RightMessage brand
14:28 - The strategy behind the new website design
15:23 - Tools Brennan uses in the design process
17:18 - How Brennan came up with the narrative flow for the new website
19:02 - The most challenging parts of the new design
22:47 - How long Brennan spends on a design project
24:03 - How Brennan uses metrics
34:26 - Are there situations where the effort to personalize doesn’t pay off?
40:32 - The biggest challenges Brennan is facing
43:01 - Brennan’s proudest design win

Links
RightMessage
Brennan on LinkedIn
OptinMonster
ConvertKit
VS Code
Figma
TailwindCSS
Coolors.co
Transistor
Laura Roeder
Typeform
Pat Flynn
Drift

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
YouTube

Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
...more
46min
November 23, 2022S03E10 - Chargebee (with Design Manager, Shakthi Hari)
In this episode, Charli talks with Shakthi Hari, Design Manager at Chargebee. Shakthi dives into how he uses systems and processes for everything from team collaboration to design process to iterating and shipping new projects. Shakthi also talks about documentation, and why it’s such a critical component of Chargebee’s process and ability to scale the output of a relatively small team.

Chargebee is a globally-distributed company that helps businesses manage subscription billing and take payments.

Key Takeaways
02:04 - How Chargebee’s marketing design team is structured, and where it fits within the organization
03:21 - Shakthi’s role as Design Manager
06:518 - How internal collaboration works at Chargebee
08:30 - How Chargebee uses design systems
10:35 - Taking on large projects
16:54 - “Problem-aware” web pages vs “solution-aware” pages
24:43 - How and why Chargebee lets the marketing team “design” web pages
27:53 - The importance of documentation and why it’s an integral part of the process
36:10 - How Shakthi’s team works with marketing goals
40:35 - The role of metrics in the design process
43:34 - How Shakthi decides what projects to revisit and iterate on
51:21 - Chargebee’s design process from concept to launch
52:24 - Shakthi’s biggest challenges
54:51 - Shakthi’s personal and career goals
56:09 - Shakthi’s proudest moment

Links
Chargebee
Shakthi on LinkedIn
The Design Convo Podcast
Shakthi's YouTube channel
Shakthi's website
Audience Influence Model by Brian Cugelman
Eat That Frog! By Brian Tracy
Measure What Matters by John Doerr

Connect with Charli
CharliMarie.com
Charli on Twitter
Charli on Instagram
InsideMarketingDesign.com

Subscribe and stay in touch
Apple Podcasts
Spotify
Google Podcasts
YouTube

Webflow
This season is brought to you by Webflow
Try the no-code website builder used by designers and marketing design teams (and by this show, for the site you're on now!) – Get started for free
...more
59min

FAQs about Inside Marketing Design:

How many episodes does Inside Marketing Design have?

The podcast currently has 42 episodes available.