Inside Marketing Design

In this episode Remilla (Senior Brand Designer) and Damien (Creative Director) give us the behind-the-scenes details on collaborating with the product team on new feature launches, designing sub-brands, and what it's like having fellow designers as a target audience (we're a critical bunch after all...)

LINKS

Remilla's Figma Community profile 

Remilla on Twitter

Damien on Instagram

Check out Figma

TIMESTAMPS

0:00 - Introduction to Figma

1:25 - Brand Studio team structure

3:45 - Collaboration with product design on feature launches

6:00 - Where a new project starts

10:20 - The design process for marketing Figma's new commenting feature

13:50 - Brand enablement and review

16:30 - The Figma brand pillars

18:45 - Figma's approach to sub-brand design

22:45 - Role responsibilities for Damien and Remilla

27:00 - Project management

29:50 - Making time to work on the brand itself

31:40 - Web design & development at Figma

34:05 - Metrics of success and iterating

40:00 - Marketing design system and style guides

44:15 - Using Figma at Figma!

46:10 - What Remilla and Damien are most proud of

48:35 - Wrap up

Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here.

LINKS

Follow Lucy on Twitter

Check out Hydrogen

And check out Shopify

TIMESTAMPS

0:00 - Introduction

1:40 - The MUX team structure

4:40 - Use of the UX title at Shopify

6:45 - From centralized to decentralized

13:20 - Collaboration with the product team on Hydrogen

16:35 - Partnering with product marketing

19:10 - Designing the Hydrogen brand & landing page

23:45 - Collaborating in a remote setting

25:30 - Project timeframe

27:35 - The main Shopify brand

30:45 - The Hydrogen brand

35:05 - Regular responsibilities for the core MUX team

38:00 - Testing & metrics of success

44:30 - Project management & prioritising time

48:05 - What Lucy is most proud of

49:45 - Closing thoughts

Following on from our look inside marketing design at Dropbox, in this episode we zoom in on HelloSign and learn how it functions as part of Brand Studio after being acquired, as well as the things Berenice has learned from the acquisition. Plus, we learn about how the HelloSign team uses our season sponsor Webflow for their marketing site, and why the switch to Webflow is one of the projects Berenice is most proud of.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Berenice on Twitter

And on Instagram

Berenice's site

Check out Hello Sign

Listen to/watch the Dropbox episode!

TIMESTAMPS 

0:00 - Introducing HelloSign

1:55 - The early days of design at HelloSign

5:50 - Design at helloSign after the acquisition

7:55 - How Berenice and HelloSign fit in to the Brand Studio team

13:20 - Creative review meetings & design collaboration

17:30 - The HelloSign brand

20:10 - Project planning & kickoff

25:20 - The landing page design process

29:00 - Using Webflow for the marketing site

31:00 - Collaboration with Marketing

34:25 - How Berenice's role has changed over the years

37:15- Metrics & responsibilities

41:20 - Advice for a designer getting acquired

44:45 - Moving the HelloSign site to Webflow

50:00 -  Do me a favor?

In this episode ECD Liz Gilmore takes us through the Brand Studio team structure at Dropbox and shares details on how she got buy-in from leadership and the team itself to restructure and implement a refined brand identity system to streamline things for Dropbox's next phase of growth.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Liz on Instagram

Check out Dropbox

TIMESTAMPS

0:00 - A little about Dropbox

1:55 - The 'end-to-end' approach to brand at Dropbox

4:00 - Brand studio team structure

10:15 - Getting buy-in for a team structure change

14:15 - The work involved in See, Buy, Use

17:45 - Collaboration with Marketing on the homepage

23:50 - A product strategy approach to a website

25:25 - The design and development process for the homepage

30:20 - Experimentation and optimisation

32:25 - Making a visual identity system flexible

35:00 - Working with agencies

37:20 - Metrics of success

44:00 - Project management at Dropbox

47:00 - What's next for Brand Studio

52:00 - Takeaways

When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Stewart on Twitter

Check out Loom

TIMESTAMPS 

0:00 - About Loom 

1:50 - Team structure at Loom 

7:30 - The benefits of in-house brand design 

10:10 - Areas of focus for the brand design team 

12:25 - Infusing brand in the product 

18:40 - Tools at Loom 

20:30 - Metrics of success and testing 

26:15 - Building the marketing site 

27:40 - The Loom brand 

30:10 - The rebrand project 

37:15 - How the team collaborates on a project 

44:20 - Current challenges 

46:40 - "It's only software"

Instacart experienced a lot of growth during the pandemic with us all ordering food from home. In this episode we hear from Monica about the ways in which marketing projects changed in 2020, the huge amount of work she and the CRM team get done, and the clear processes in place to make it all happen. You'll also learn about the design team structure, and the approach Instacart takes to create "craveable" food photography.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Monica's YouTube channel

Follow Monica on Instagram

Instacart

Buffer is a pioneer in the remote work space, and in this episode you'll hear from Senior Marketing Designer Julia Jaskólska about how she gets her work done as Buffer's only marketing designer. As well as the processes for planning and designing effective sites, Julia also shares her philosophy on building a brand, collaborating with developers and setting the marketing team up for "self service" in their design needs.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Julia on Twitter

Check out Buffer

Cory joined the Notion team when they were just 15 people in a room. In this episode he tells us about both the early days of marketing design and Notion, and also about how things are working now that the team is a lot larger. We dive deep into the intricacies of making good product imagery, why illustration is a core part of the Notion brand, and some of the systems the team has put in place to deal with a large amount of design needs a fast-growing company has.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Cory on Twitter

Check out Cory's logo layout Figma plugin! 

Check out Notion

See how I use Notion for my own side hustles

Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Tatiana on Twitter
And on Instagram (for beautiful mountain pics!)
Follow Stripe Design on Instagram too for more behind-the-scenes
Stripe
Jobs at Stripe

Get more episodes at https://insidemarketingdesign.co 

TIMESTAMPS 
0:00 - Today's episode! 
3:00 - Design team structure & collaboration 
6:00 - Responsibilities of different design teams 
8:30 - The Stripe brand 
11:20 - Kicking off the 2020 site redesign 
17:20 - Stress-testing the system 
19:30 - Project timeline 
24:30 - The site build process at Stripe 
26:50 - After a site launch 
29:30 - Design & project management tools 
30:45 - Collaboration with marketing 
33:40 - User research and testing 
37:00 - Design trends & inspiration
43:00 - Project planning 
45:20 - What's next for design at Stripe 
49:10 - My takeaways 

ABOUT THE SHOW

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

ABOUT THE HOST

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
 

Content is a priority to Help Scout, as is great imagery and design to accompany that content. In this episode you'll get the lowdown from Matt on the design process behind Help Scout's latest publication, In The Works, as well as insights into the team structure, processes and priorities that allow the team to produce high-quality work.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Visit Matt's site: https://www.mattplays.co/
Follow matt on Twitter: https://twitter.com/mattplays_
And on Instagram: https://www.instagram.com/mattplays.co/
Check out Help Scout: https://www.helpscout.com/
Check out In The Works: https://intheworks.helpscout.com/

Get more episodes at https://insidemarketingdesign.co 

TIMESTAMPS

0:00 - Introduction to the show & to Help Scout!
2:30 - Design team structure at Help Scout
3:50 - Matt's responsibilities as Lead Brand Designer
6:10 - Collaborating with product design (fika!)
10:40 - How Help Scout markets its product
11:50 - Imagery for content
15:35 - The design process for In The Works
22:35 - The build process for In The Works
26:15 - How components help the brand designers collaborate
33:20 - Measuring the success of a project
37:30 - Project timelines
38:50 - Iterating, testing and improving designs
43:10 - What Matt is most proud of

ABOUT THE SHOW

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

ABOUT THE HOST

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.