Inside Marketing Design

Inside Marketing Design

By Charli Marie PrangleyTechnologyArtsDesign
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Inside Marketing Design episodes

  • S01E02 - Inside Marketing Design at Webflow (with Johnnie Gómez)

    In this episode I speak with Johnnie Gómez, Senior Brand Designer at Webflow, about how the brand studio team creates the marketing design for their no-code visual web development tool. In this incredibly honest interview you’ll learn about the team structure, the challenges they face and how the designers on the team have full ownership of their work. Johnnie also shares great advice for managing projects and implementing solid processes, as well as his thoughts on designers writing copy.

    Follow Johnnie on Twitter @callmejohnnie and find his Webflow projects at webflow.com/itsjohnnie

    If you haven’t tried Webflow yet, sign up using my affiliate link: http://bit.ly/cmwebflow

    Watch the video and check out more episodes at insidemarketingdesign.co (the site is built using Webflow FYI!)

    TIMESTAMPS

    0:00 - Introduction & Webflow overview

    1:45 - Webflow team structure

    5:15 - Webflow’s approach to marketing

    9:05 - Project management

    14:50 - Design tools & process

    19:45 - Content & writing copy

    23:55 - Measuring the success of a project

    27:15 - Running A/B tests

    29:45 - Performance reviews & areas of growth

    34:20 - Challenges for the brand studio team

    37:20 - Having full ownership of the work

    40:00 - Wrap up

    43 min
  • S01E01 – Inside Marketing Design at ConvertKit

    Kicking off the series with a solo episode about my work as the sole marketing designer at ConvertKit – a remote tech company making email marketing software for creators. Hear about how I run web projects, the challenges I face in my role and our approach to marketing.

    See the video and transcript at insidemarketingdesign.co/at/convertkit

    0:45 - Why I created this series & what to expect

    02:05 - About ConvertKit & the team

    05:00 - My marketing design responsibilities

    10:50 - Design and project management tools

    13:10 - The process for working on a web project

    24:35 - Performance & success metrics

    28:30 – Challenges I face in my role

    33:15 - Areas of growth

    34:30 - The impact of marketing design at ConvertKit

    35:50 - What I love about my job

    Follow me on Twitter @charliprangley and check out my personal website at charlimarie.com

    Links mentioned in the episode

    • ConvertKit
    • Measure What Matters (Book about OKRs)
    • Standardized design salaries at ConvertKit (video)
    39 min

About Inside Marketing Design

From the publisher's feed

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.