Inside Marketing Design

Being the only marketing designer on the team can be tough, but also very rewarding as you'll hear in this wonderfully transparent episode from David Preston. At Sendible, everyone on the team is encouraged to be the "CEO" of their own domain and you'll get a lot of great insights from David as he talks about his responsibilities and process for getting a lot done as a team of one.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS 

Follow David on Twitter: https://twitter.com/thewzrdharry 
Check out David's site: https://thewzrdharry.com 
Find out more about Sendible: https://www.sendible.com 

Get more episodes at https://insidemarketingdesign.co

TIMESTAMPS 
0:00 - What to expect for season 2 
1:30 - About Sendible & today's guest 
3:10 - David's role & responsibilities as Brand Marketing Manager 
5:40 - What David works on day-to-day 
9:00 - The Sendible marketing website 
13:00 - Marketing at Sendible 
15:00 - Sendible brand & messaging 
18:50 - The web design & testing process 
26:10 - Tools & software 
27:25 - Why David does his own photography 
29:15 - Measuring success & data 
31:10 - Project management 
32:45 - Designing social media images 
35:55 - Design system & staying aligned with product 
37:50 - Challenges David is facing at the moment 
39:40 - Planning work in 2 week sprints 
42:35 - The impact of marketing design at Sendible

ABOUT THE SHOW

Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.

ABOUT THE HOST

Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.

What did you learn throughout this series? I'd love to hear about it! Reach out to me on Twitter @charliprangley and share your thoughts.

Inside Marketing Design will be back either later this year, or early 2021 with more interviews with marketing designers. If you want to apply to be on the show, just fill out this form and tell me a little about your role and your company.

For more episodes of Inside Marketing Design, head to insidemarketingdesign.co

For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.

Try Moneybox at moneyboxapp.com and follow Mayumi on Dribbble at dribbble.com/mayumi

Watch the video for this episode at insidemarketingdesign.co/at/moneybox

TIMESTAMPS

0:00 - Intro

1:55 - Marketing and design team structure

4:15 - Marketing focusses at Moneybox

6:00 - Working with an agency and freelancers

9:00 - Tools of the trade

10:05 - Working with a motion designer to create ads

12:40 - An example of a recent project at Moneybox

16:20 - Measuring success

22:40 - Autonomy and the idea backlog

23:30 - Working on reactive short-term projects

24:40 - Main challenges

27:35 - What Mayumi loves about her job & next steps

30:45 - Wrapping up

Basecamp takes a different approach to growing a tech company, and the same is true of their approach to marketing design. In this episode I speak to Basecamp’s lead (and only) marketing designer, Adam Stoddard, about how his approach to integrated design has him designing in the browser, copywriting, maintaining multiple websites and doing the print design too! You’ll hear how he gets it all done, and have some preconceived notions about the “right” way to do things questioned.

Follow Adam on Twitter @AdamStddrd. See his work on basecamp.com and try Hey at hey.com

Watch the video at insidemarketingdesign.co/at/basecamp

TIMESTAMPS

0:00 - Introduction

1:50 - Team structure at Basecamp

4:45 - Responsibilities as a marketing designer

8:40 - Being the designer and the developer

12:40 - A/B testing

17:10 - The pitfalls of modern marketing

20:25 - Tracking, privacy and tools

24:00 - Starting a project with copy, not visuals

28:35 - Design tools

31:20 - Every version of a page is shippable

33:45 - Isolation when your work is self-contained

35:20 - The future of marketing design at Basecamp

36:50 - Why Adam loves marketing design

40:20 - Wrap up and closing thoughts

Working at a small company often means wearing a lot of different hats, and for a time at WEconnect (a digital health management company) Marina Snyder was not only a marketing design team of one, but a whole marketing team of one! In this episode we discuss career growth as an in-house marketing designer, usability testing of marketing materials and how Marina handles marketing to WEconnect’s two main audiences.

If you’re struggling with substance use disorder or mental health, visit weconnectrecovery.com. And to find our more about Marina head to marinasnyder.com

Watch the video and find more episodes at insidemarketingdesign.co

TIMESTAMPS

0:00 - Introduction

2:10 - The WEconnect team structure

7:20 - Marketing design focusses

9:00 - Dealing with two different target audiences

11:45 - Metrics of success

14:30 - How a project starts

16:20 - Design process & tools

20:00 - Challenges

21:30 - Usability testing for marketing materials

27:00 - Career growth

30:10 - Why in-house marketing design?

32:25 - wrap up

Doist’s marketing design team-of-two both join me for this episode to discuss the many systems in place that help them get their work done as they market the two productivity apps that the company makes: Todoist (a to do list app) and Twist (a team communication tool. Learn how they foster an environment of creativity and collaboration despite being remote, and how the respect for design in the company leads to a lot of freedom and transparency for the designers.

Try Twist at twistapp.com and Todoist at todoist.com

Follow Anaïs on instagram @maresisanais and Twitter @AnaisOnDesign

Follow Stephen on Twitter at @stephen_barkan and check out his website stephenbarkan.com

Watch the video at insidemarketingdesign.co/at/doist

TIMESTAMPS

0:00 - Introduction

2:15 - Design team structure at Doist

5:20 - Introducing the “Do system” for projects

7:00 - In-house vs agency

12:00 - Marketing design responsibilities

16:10 - How the Do system works

18:10 - Design tools & process

21:30 - Feedback & trust

25:00 - Measuring the success of a project

27:50 - Performance reviews

29:20 - Challenges

32:20 - Being the designer “on call”

35:20 - Getting hands on in the code

37:00 - Favorite parts of the job

40:20 - Wrap up

You might be surprised to learn how small the Lumix marketing team is at Panasonic North America! In this episode Steph Moccia tells us what it’s like to work on the design & creative strategy at such a large global brand. You’ll hear about how the North America team works with the head office in Japan, where the marketing team focusses their efforts, and Steph’s goals for the brands reputation and image.

Sign up to the Panasonic Lumix mailing list at shop.panasonic.com/lumix and follow them on instagram at @LumixUSA. You can find Steph at @stephyeahdesign on Twitter.

Watch the video for this episode at insidemarketingdesign.co/at/panasonic-lumix

TIMESTAMPS

0:00 - Introduction

1:30 - Team structure

6:40 - Marketing team focus

8:50 - Social media efforts

10:00 - Design tools & workflow

10:45 - Working with head office in Japan

14:30 - Role responsibilities

17:50 - Projects at Lumix

21:15 - Brand refinements

23:20 - Determining the success of a project

26:05 - Challenges & areas for growth

28:50 - Favorite parts of the job

30:00 - Wrap up

At Surrey Satellite Technology, Emily Kelly’s work is hugely varied: from internal posters, to event stand designs, to stickers that end up on rockets floating in low orbit! In this episode I chat with Emily about how she gets work done at a space company with such an extensive history and (spoiler alert) learn that things aren’t as different or as strict as I thought they would be.

Check out Emily's work at emilyinspace.design and read more from Emily about what it's like to work in the space industry here

Watch the video & get the transcript at insidemarketingdesign.co/at/surrey-satellite-technology

TIMESTAMPS

0:00 - Intro to Emily & Surrey Satellite Technology

2:10 - Marketing team structure & output

7:00 - Dealing with in-depth subject matter

10:00 - Project briefs & final sign off

13:50 - Website design & content

17:25 - A regular day for Emily

21:45 - Goals & measuring performance

25:15 - Main challenges

29:30 - Design tools

30:10 - Favorite parts of the job

In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).

Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.me

Learn more about Proof for website personalization using my affiliate link here: useproof.com

Watch the video & learn more at insidemarketingdesign.co/at/proof

Timestamps: 

0:00 - Introduction

1:20 - Team structure

5:25 - Responsibilities & metrics

9:00 - Creating templates & guides

12:30 - Design tools

14:00 - The future of the design. Team at Proof

15:45 - Marketing focusses

18:50 - How a project works

27:10 - Interesting experiment results

31:25 - Challenges & areas for growth

35:20 - What Brent loves about his job

36:00 - Wrap up

Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.

Follow Grace on Instagram @creative.fancy or connect on LinkedIn. And you can check out Contentful at contentful.com

Watch the video at insidemarketingdesign.co/at/contentful

0:00 - Intro

1:10 - Brand design team structure

5:00 - What the brand design team works on

6:20 - Being promoted to management

11:20 - Working on a project at Contentful

15:45 - Dividing the design work

17:40 - Project management

20:50 - Measuring success

22:05 - Web design at Contentful

25:00 - Goals & challenges

27:50 - The impact of brand design in the company

31:00 - Wrap up