In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).

Follow Brent on Twitter @brentpalmer and visit his site at brentpalmer.me

Learn more about Proof for website personalization using my affiliate link here: useproof.com

Watch the video & learn more at insidemarketingdesign.co/at/proof

Timestamps: 

0:00 - Introduction

1:20 - Team structure

5:25 - Responsibilities & metrics

9:00 - Creating templates & guides

12:30 - Design tools

14:00 - The future of the design. Team at Proof

15:45 - Marketing focusses

18:50 - How a project works

27:10 - Interesting experiment results

31:25 - Challenges & areas for growth

35:20 - What Brent loves about his job

36:00 - Wrap up