In a world where the customer is king, what does it truly mean to be customer-centric? Is it enough to simply tailor our products and services to meet the needs of our customers, or do we need to take it a step further and anticipate their needs before they even arise? And in a business-to-business context, how do we balance the needs of our clients with our own need for efficiency and cost reduction? 

These are just a few of the complex questions that arise when we start to examine the evolving landscape of customer centricity and invoicing. As technology continues to transform the way we do business, it's clear that the relationship between businesses and their customers will continue to evolve in ways we cannot yet imagine.