Most veterinarians dedicate their careers to clinical practice — but Dr Ian Barron took a different path. After decades in the profession, Ian founded Evermore Pet Cremation to offer something few had considered: a sensitive, compassionate service to support families through the hardest part of pet ownership.

In this episode, Ian shares what drove him to take that leap into a niche, largely untested space — and how hard work, empathy, and calculated risk turned it into a thriving business. Beyond the business story, Ian reflects on communication, relationships, and the importance of trust — both in personal life and in building something sustainable.

From his perspective on success to his practical insights into care and service, this conversation is about more than pets. It's about the courage to back yourself, the discipline to keep going, and the relationships that matter most along the way. 🔗Connect with Dr Ian: Website: https://www.evermorepetcremation.com.au/ LinkedIn: https://www.linkedin.com/in/ian-barron-1730ab204 🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/ If you're building something great—hit follow, share the episode, and leave us a review.