This week I spoke to Isil Simsek, founder of Social Thyme, all about how to make the most of Facebook whether you are a complete novice or have been on the platform since the 2000s.

We covered a lot in the hour we spoke including:

- Why you need to be on Facebook 

- When and what you should be posting

- How to create community and engagement on the platform

- Pages Vs Groups

- How to increase your page and group numbers/likes

- Why you should be doing FB lives

- What to include on your FB page

- Messenger bots

- FB ads (how much to spend, how long to run an ad, what type of ad to run) and the FB pixel

- The infamous algorithm

I also share the biggest mistake I made when building my page.