Episode 1: The Forge Table: Build Your Persona Engine

Welcome to the opening chapter of The Forgeworks Grimoire, a mythic-meets-tactical training series for Slate users and enrollment strategists.

In this first one-hour session, we enter The Strategy Season, that quiet moment before applications arrive and travel begins. Guided by The Mentallurgist, we learn to turn scattered information into living personas that shape every decision of the enrollment cycle.

What You’ll Learn

How to define student personas such as Out-of-State Oliver, High Score Sally, Campus Cruiser Carla, and Funnel Fiona

Using Existence, Comparison, Aggregates, and Distance Calculations to tag and segment prospects

Building Exports and Filters as the foundation for models, Deliver campaigns, and counselor dashboards

Translating these technical builds into actionable strategy for travel planning, personalized outreach, and predictive modeling

Resources

Coming Soon: Grimoire Entry for this episode, complete with:

Runes of Practice – key takeaways and best practices

Guiding Artifacts – query suitcase and example exports

The Forge Trial – a mini-lab challenge to create three persona-driven filters in your own Slate environment

Discussion Sparks

Which prospective student behaviors are the strongest factors in how you will engage prospective students?

How might your current travel strategy shift if we segment by engagement score or persona rather than geography alone?

What gaps in your data collection limit the personas we can build today?

This is the first page of a twelve-part spellbook that blends storytelling and advanced Slate strategy.

May your Work bridge the veil between the realms of data and understanding.

Music

“Cold Sober” Kevin MacLeod (incompetech.com)

“Wholesome” Kevin MacLeod (incompetech.com)

“Teller of the Tales” Kevin MacLeod (incompetech.com)

“Midnight Tale” Kevin MacLeod (incompetech.com)

“Galway” Kevin MacLeod (incompetech.com)

“Goblin_Tinker_Soldier_Spy” Kevin MacLeod (incompetech.com)

“Southern Gothic” Kevin MacLeod (incompetech.com)

“Village Consort” Kevin MacLeod (incompetech.com)

“Club Seamus” Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

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