The ABM Voice

S02E01: In Conversation with Mark Evans , Fractional CMO & Brand Strategist


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Welcome to the ABM Voice podcast, where we provide you with all the information you need to know about ABM and B2B Marketing. We meet with industry experts to gain their insights on ABM and their perspectives on the subject.

In this episode, Arun Gopalaswami (CEO of Recotap) speaks with Mark Evans, a Fractional CMO and Brand Strategist based in Ontario, Canada. Mark has been empowering B2B SaaS companies with clear positioning, messaging, and content-driven plans for quite some time.

Mark shares his views on positioning, messaging, brand storytelling, and content-driven growth plans to attract and engage with prospects.

You can know more about his work from his Linkedin profile, ⁠Mark Evans⁠ , or visit his ⁠website⁠ (⁠https://www.marketingspark.co/⁠). You can also write to Mark at [email protected].

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Credits

Host: Arun Gopalaswami, CEO & Co-Founder of Recotap, and an  ABM Evangelist.

Post-Production:  Hanfas Backer, Kelkoo Productions. ([email protected])

If you have any feedback or comments to share about the show, you can email us at [email protected]

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The ABM VoiceBy A Recotap Production