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Most businesses have a list of values.

They’re often on the wall, or on the website..

But here’s the real question:

Are the people who live those values the ones being backed, listened to, and rewarded?

Or do we say we value one thing… while quietly valuing something else?

In this episode of No One Told Me This, I unpack the gap between what businesses say they value and what’s actually valued in practice, the behaviours that get rewarded, tolerated, and repeated.

We explore:

• why values often become vague or decorative
• how pressure changes what gets reinforced
• what “values vs valued” looks like in real small businesses
• why culture behaves more like a scoreboard than a belief system
• and what leaders can do to close the gap without rewriting their values from scratch

This episode is about culture as it’s experienced, not described, and why alignment lives or dies in everyday decisions, especially in small teams.

If you’ve ever felt a disconnect between the values on the wall and how work really gets done, this one’s for you.