🎓 Enrollment Clarity: Will Patch on Data-Driven Strategy and Human-Centered Communication

In this episode, Will Patch—CEO of Clarity EM and renowned voice in enrollment strategy—joins David Dysart for an insightful, engaging conversation on how to bring meaning to higher ed marketing data. From secret shopping and email audits to the “4 Ps” of enrollment messaging, Will reveals how institutions can cut through the noise, personalize outreach, and truly support prospective students.

He shares his unique philosophy of being data-informed and human-driven, explains why gut checks matter just as much as data pulls, and calls for a culture of optimization across campus teams. You’ll also hear how he blends scientific thinking with barbecue experiments, why Grammarly is his go-to tool, and what higher ed can learn from luxury marketing.

🔍 Topics Covered:

* Turning data into actionable insights

* Eliminating pointless communication

* Personalizing at scale

* Building a culture of continuous improvement

* Secret shopping findings and trends

* The intersection of analytics and empathy

Whether you’re an enrollment professional, marketer, or strategist in higher ed, this conversation is packed with smart, practical takeaways—and a few laughs.

Find Will and Clarity EM

[email protected]

clarity-em.com for more information

https://www.linkedin.com/in/willpatch/

📌 Subscribe for more interviews on innovation, design, and edtech.

Music

“Cold Sober” Kevin MacLeod (incompetech.com)

“Wholesome” Kevin MacLeod (incompetech.com)

“Teller of the Tales” Kevin MacLeod (incompetech.com)

“Midnight Tale” Kevin MacLeod (incompetech.com)

“Galway” Kevin MacLeod (incompetech.com)

“Goblin_Tinker_Soldier_Spy” Kevin MacLeod (incompetech.com)

“Southern Gothic” Kevin MacLeod (incompetech.com)

“Village Consort” Kevin MacLeod (incompetech.com)

“Club Seamus” Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 4.0 License

http://creativecommons.org/licenses/by/4.0/

Also featured was Data Ain’t the Answer Clarity is, an original song based on this interview, created with the help of AI.

#SlateCRM #HigherEd #EdTech #PredicateHigherEd #Consulting #DataStrategy #InquiryForms #TheInnovationCodex #EmpoweringJourneys

Get full access to DysArtisanal Innovations at dysartisanalinnovations.substack.com/subscribe