Enrollment Clarity: Will Patch on Data-Driven Strategy and Human-Centered CommunicationIn this episode, Will Patch—CEO of Clarity EM and renowned voice in enrollment strategy—joins David Dysart for an insightful, engaging conversation on how to bring meaning to higher ed marketing data. From secret shopping and email audits to the “4 Ps” of enrollment messaging, Will reveals how institutions can cut through the noise, personalize outreach, and truly support prospective students.He shares his unique philosophy of being data-informed and human-driven, explains why gut checks matter just as much as data pulls, and calls for a culture of optimization across campus teams. You’ll also hear how he blends scientific thinking with barbecue experiments, why Grammarly is his go-to tool, and what higher ed can learn from luxury marketing.🔍 Topics Covered:Turning data into actionable insightsEliminating pointless communicationPersonalizing at scaleBuilding a culture of continuous improvementSecret shopping findings and trendsThe intersection of analytics and empathyWhether you’re an enrollment professional, marketer, or strategist in higher ed, this conversation is packed with smart, practical takeaways—and a few laughs.Find Will and Clarity [email protected] clarity-em.com for more information

/ willpatch 📌 Subscribe for more interviews on innovation, design, and edtech.Music“Cold Sober” Kevin MacLeod (incompetech.com)“Wholesome” Kevin MacLeod (incompetech.com)“Teller of the Tales” Kevin MacLeod (incompetech.com)“Midnight Tale” Kevin MacLeod (incompetech.com)“Galway” Kevin MacLeod (incompetech.com)“Goblin_Tinker_Soldier_Spy” Kevin MacLeod (incompetech.com)“Southern Gothic” Kevin MacLeod (incompetech.com)“Village Consort” Kevin MacLeod (incompetech.com)“Club Seamus” Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/b...Also featured was Data Ain’t the Answer Clarity is, an original song based on this interview, created with the help of AI. #SlateCRM #HigherEd #EdTech #PredicateHigherEd #Consulting #DataStrategy #InquiryForms #TheInnovationCodex #EmpoweringJourneys

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